After going through her own challenging journey with balancing nutrition, health, and a high-pressure career, Susan Hay discovered the lack of information out there for entrepreneurs looking to build ethical and health-driven brands. Now the founder and editor of Thrive, a digital agency with a niche of nutrition and wellness, as well as the host of The Ethical Entrepreneurs Podcast, Susan joins the show today to discuss how to build an ethical brand in 2020.

Listen in as she shares her three-step system for growing your business and how to implement it into your daily practices within your company. You will learn the importance of staying connected with your team, how to ensure you have the right team for your business, and how to simplify your social media.

In this episode, we cover topics such as:

  • How we can build ethical brands.
  • Brand strategies for ethical entrepreneurs.
  • How to keep your brand ethical.
  • Susan’s super simple daily system for growing your business.
  • The importance of ensuring you have the right team.
  • How to stay strong with your team.


Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[5:25] Susan’s background in becoming an entrepreneur.
[8:40] The importance of audience research.
[11:51] Strategies for building ethical brands.
[13:53] Susan’s daily system for growing your business.
[15:27] Where Susan got the idea for Thrive.
[19:22] What to look for when purchasing ethical brands.
[21:50] How to ensure you continue to build an ethical brand.
[23:45] The biggest challenge for Susan when starting her business.
[28:00] How to simplify your social media.

Ideas Worth Sharing:

“You have got to do your audience research.” - @scuzzy76 Click To Tweet “Have a brand manifesto. Have ten points, who you will work with and who you won’t work with, who you will take investment from and who you won’t. Come back to that list once a month to just check if you are on track.” Click To Tweet “As an entrepreneur, you have to be able to pivot.” - @scuzzy76 Click To Tweet


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