There are countless visual styles you could choose for your marketing videos.
Why would you go with whiteboard animation videos over other options?
It doesn’t look like much. It’s not fully animated the way cartoons are. And there’s a giant hand moving all over the screen! What could it possibly offer you that’s so great?
Well, we’re glad you asked! Because in today’s article, we’ll discuss the benefits of whiteboard and cartoon animation videos – and why we’ve chosen it as our signature style.
1. Whiteboard animation is eye-catching
When you’re trying to attract the attention of your customers, there are two choices you could make:
- Use the fanciest, most arresting visuals you can…
- OR do the exact opposite!
Everybody from Hollywood to marketers all over the world think that option #1 is the way to go. That the brighter, more bombastic, and more elaborate your visuals are, the better your campaigns will perform.
But when everybody is trying to out-peacock each other, the end result is chaos. A riot of amazingly good-looking content that’s almost impossible to tell apart.
Whiteboard animation video creation follows a different principle. It uses minimalist visuals in a very distinctive, deliberate way. It attracts your attention not because there’s a lot going on on the screen – but because the imagery is stark and different from everything else.
And that’s what makes it so memorable, which is the next benefit we want to mention…
2. Whiteboard animation is memorable
Even regular video ads, when done well, can stay with your customers for weeks. We’re not even exaggerating! According to Online Publishers Association, 80% of viewers can recall a video advertisement they viewed in the past 30 days.
And whiteboard and cartoon animation video is even “stickier!”
So if you’re looking to make a lasting impression, that’s about as good as it gets in our world of short attention spans, oversaturation with media, and desensitized customers.
However, it doesn’t mean you can fill the screen with whatever you want and say, “Mission accomplished – they’re bound to remember my ad now!” It doesn’t work like that.
Instead, to make your brand message “stick,” you want to create visuals that are expressive and distinctive. Luckily, that’s something you can easily achieve with whiteboard and cartoon animation video creation!
Which brings us to the next benefit…
3. It conveys a TON of information quickly – and clearly
The human brain processes visual information 60,000 times faster than any other kind of input. Plus, whiteboard and cartoon animation videos use simple, vivid imagery to convey the message. Add to that the fact that they often have a narration that reinforces the visuals…
…and you’ve got perhaps the most information-rich format of marketing content possible – but in a good way!
You can express more of your sales message, more clearly, in a 2-minute conversion-focused video than in a long-winded sales page, live-action video, or even a client call. That’s why so many of our clients report increased conversions and revenue after investing in whiteboard and cartoon animation video creation!
Speaking of conversions…
Want to create high-converting whiteboard and cartoon animation videos – consistently? You’re in luck! We have developed a neat checklist you can use to fail-proof all your marketing videos before you release them to the world. Click the link right below to grab it:
4. Whiteboard animation converts better
Whether you want to get more sales or boost micro-conversions like social shares and clickthrough rates, whiteboard and cartoon animation video creation is a solid strategy for making it happen.
See for yourself:
- Want more people to buy your stuff? 64% of entrepreneurs report an increase in sales after they started using animated video!
- Would you like your social media marketing to generate some ROI for a change? Well, videos are shared ten times more on social media than any other kind of content…
- Is your email list performance getting you down? Just mentioning the word “video” makes your subscribers 200-300% more likely to click through!
You shouldn’t regard whiteboard and cartoon animation as a cure-all for low sales figures and poor engagement – but if your offer is great and your strategy is solid, it can give a huge boost to your marketing performance.
5. It fits ANY topic – even if it’s heavy
Some subject matter just comes across as too heavy, too complicated, or too emotional for live-action video. If you’ve ever seen a PSA that made you laugh, made you sad, or made you mad – instead of making you think – you know what we’re talking about.
(Check out these unintentionally hilarious examples trying to tackle a serious issue.)
Whiteboard animation video doesn’t have that problem. Because it doesn’t use “real” visuals or characters, it can strike whatever emotional tone you need without coming across as cheesy, depressing, or over-dramatic.
And we should know! Over the course of The Draw Shop’s existence, we’ve tackled cancer, ISIS, climate change, the Holocaust, marijuana legislation, and countless other hot-button issues. Every time, whiteboard and cartoon animation video has proven just the thing to not only break down the complicated subject matter, but also engage viewers without alienating them!
6. Whiteboard video boosts retention
There’s no denying it:
There’s something about video that helps you retain potential and existing customers. For example, a study by Eloqua has found that incorporating videos in your email marketing reduces your subscriber churn by 75%!
And here’s another interesting stat – 36% of businesses believe that they’ve received less customer support tickets once they’ve started using animated videos to explain their offers and policies to customers.
If you want to run your business without having to worry where the next month’s worth of revenue is coming from, you must figure out retention. And whiteboard and cartoon animation videos might just be the key to that!
7. Whiteboard video is mobile-friendly
Nowadays most people go online, consume content, and buy stuff using their mobile devices instead of their computers.
This is great news for marketers, who can now reach more customers than ever.., and also terrible news. Because not only are you competing with a gazillion distractions – you’re showing off your marketing brilliance on a handheld device. Chances are, it’s not going to look all that great.
Unless it’s a whiteboard and cartoon animation video, that is!
Unlike live-action videos which become a mish-mash of tiny details on small screens, whiteboard and cartoon animation always has plenty of contrast and visual clarity to hold up even there.
Plus, most video hosting services make a huge effort to provide a smooth viewing experience on mobile. So you can easily make it look and feel good!
Want some help with whiteboard and cartoon animation video creation?
Hey, thanks for sticking around until the end of the article! That must mean you’re seriously considering whiteboard and cartoon animation as the best style for your marketing videos.
So why not work with the best to make sure your videos look awesome and convert like gangbusters?
We’ve created 2,000+ high-performing whiteboard and cartoon animation videos for hundreds of clients. We’d love to work with you, too – to propel your business towards more growth and more revenue!
Do you have a video idea in mind? We’d be happy to discuss it with you.
Just click here to book your free, no-obligation pow wow – or enter your name and email below, and our marketing ninjas will get in touch with you post-haste!