It’s funny. Every day, we see businesses talk a big game about how they’re different than every other company in their industry… But curiously, when asked how exactly they are different and unique, all of them fall back on the same soundbites: “We put our customers first!” – be […]
Read MoreA young genius comes up with a visionary idea. Next thing you know, investors are throwing millions of dollars his way. Or she bootstraps her way from zero to six or seven figures in revenue, and beyond. These are the kinds of stories we see all the time – […]
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There are lots of things your videos don’t need in order to be engaging. They don’t need to be funny… They don’t need to be short… They don’t even need to be well-produced! So what gives? How do you really create an engaging viewing experience? Engagement doesn’t come from […]
Read MoreIn many ways, building a profitable, fast-growing company is all about creating a smooth experience. And we don’t just mean “for your customers.” That one is a must – if you want to stay in business. No, we’re talking about everyone else, too! Your team, your contractors, your vendors, […]
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One big family. That’s how we like to imagine different explainer video styles. Live-action explainers are the dad – looks kind of milquetoast, but you know he’s decent and good-natured. The mom is cartoon animation – hilarious, smart, and dazzling. Then there are the kids: the serious older sister […]
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America is the wealthiest country in the world. Yet somehow, our collective financial situation is a disaster. Consider this. One in three Americans have less than $5,000 saved for retirement… Well over 70% of US households are in debt – at a whopping $13 trillion total, as of last […]
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Whiteboard videos don’t look like much – but they convert amazingly well. This leads most people to look at them and go, “Anyone can do it!” Nope. We’ve seen enough poorly made whiteboard videos to know: this is simply not true. That’s why in today’s article we’re going to discuss […]
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Being an entrepreneur is kind of like inventing. You create something new. Or you find new ways to do something old in a completely new way. It’s no coincidence that some inventors went on to become visionary entrepreneurs: people like Henry Ford, or Edison, or Samuel Colt, and others. […]
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“My business is in X, Y, Z Industry. Should I use whiteboard video marketing?” We get this question a lot. So we thought: why not write an article about it? And we did… but there’s a catch! See if you can spot it: This week, we’ll talk about 6 […]
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When your business is growing – especially if it’s growing fast – something strange happens. You reach a certain milestone – say, you break 6 figures for the first time. Or the size of your team doubles. Or your number of paying customers multiplies… …and everything breaks. You realize […]
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