by thedrawshop | May 19, 2022 | Business Brilliance, Marketing
Gosh, can you believe we’re almost halfway through 2022? And now that we’re on the cusp of the second half of the year, I feel massively tempted to ask what your Q2 goals were, and whether you’ve accomplished them. …But I won’t. Why? Well, to put it simply: no...
by thedrawshop | May 5, 2022 | Business Brilliance, Marketing, Video Marketing
Sometimes I get asked: “Summer, I’m in B2B. Is it too late for me to get into video marketing? It feels like everyone and their hamster is doing it, and my message stands no chance of getting noticed.” If that’s you… I feel you. The B2B space is absolutely drenched...
by thedrawshop | Apr 28, 2022 | Business Brilliance, Marketing
Fact: leads are the lifeblood of your business. And the #1 way that random visitors become leads — and ultimately, paying customers — is… they opt in. They subscribe to your newsletter, or enter their deets to download a lead magnet. They leave a contact form...
by thedrawshop | Apr 21, 2022 | Business Brilliance, Marketing
…About 30 seconds. That’s how much time you have to impress a “cold” customer who has no idea about what you sell. There’s a lot riding on that handful of seconds. You can either dazzle your new prospect and make them crave to know more about your business —...
by thedrawshop | Apr 6, 2022 | Business Brilliance, Marketing
Here’s a loaded question for you: Do your customers understand the value of your offer? And I mean, really understand it? Do they see your product or service as an expense… or an investment? Do they recognize what you sell as unique and special — or just one of...
by thedrawshop | Mar 23, 2022 | Marketing, Video Marketing
Imagine this: You want to create a profitable marketing video for your business. The kind that will grab your ideal customers by the eyeballs and make them pant, drool, and swoon over your product or service. So, where do you start? You consider how best to...
by thedrawshop | Mar 9, 2022 | Business Brilliance, Content Marketing, Marketing
4,000 blog posts published per minute. 720,000 hours of video uploaded every day. 66,000+ social media posts going live every second. That’s the content landscape right now. And it’s only going to get more crowded going forward. …Yeesh! How are you supposed...
by thedrawshop | Mar 2, 2022 | Business Brilliance, Marketing
Repeat, loyal customers are the backbone of any business. But ask any entrepreneur and they’ll tell you: even if your products and services are top-notch; even if you do a predictably great job serving your customers and clients, day in and day out… …even then, you...
by thedrawshop | Feb 23, 2022 | Marketing, Video Marketing
Video is becoming the go-to marketing tool of choice for businesses that sell to other businesses. Actually, scratch that: it has already become the single most important marketing channel in the B2B space. See for yourself: 81% of B2B companies use video marketing; ...
by thedrawshop | Feb 16, 2022 | Business Brilliance
Just like that, we’re into the second month of 2022. Yikes, where did all that time go? It feels like just moments ago, you were plotting your business and personal goals for the year. And now we’re like 13% into 2022, and you wish you had made way more progress than...
