by thedrawshop | Sep 16, 2021 | Content Marketing, Video Marketing
The best thing about digital marketing is, your potential customers are everywhere. All you need to do is go where they are, and reach them with a relevant message. And the worst thing about digital marketing is… your customers are everywhere! That often means that...
by thedrawshop | Sep 9, 2021 | Content Marketing, Marketing
Consistently coming up with ideas for content that sells, especially when you’re not a trained content marketer or copywriter, is… Well, let’s just say there are more pleasant ways to spend your time. And you would love to do just that, but content creation isn’t...
by thedrawshop | Sep 1, 2021 | Marketing
Your marketing copy is like a superpowered salesperson working on behalf of your business. They’re available 24/7/365, can work with an infinite number of leads, and never get tired or frustrated with chasing down a tough prospect. If this “salesperson” is...
by thedrawshop | Sep 1, 2021 | Whiteboard Animation
Whiteboard animations are an easy way to engage an audience. The energy drink company, Redbull, uses animation video ads to show various ways that “Redbull gives you wings.” The distinct, memorable, fun, and quirky characters have convinced people to buy this energy...
by thedrawshop | Aug 26, 2021 | Marketing, Video Marketing
The most effective marketing doesn’t come from the mind of business owners, or trained copywriters, or conversion experts, or smart publicists. It comes… from your customers. There’s nothing quite so compelling and persuasive to potential buyers as seeing people...
by thedrawshop | Aug 18, 2021 | Business Brilliance, Marketing
No matter what business you’re in, you have three avenues of growth available to you. The first and most obvious? Get more customers or clients! This is where most business owners focus their efforts — through driving more traffic, generating more leads, or...
by thedrawshop | Aug 5, 2021 | Marketing
“The money is in the list.” I’m sure you’ve heard this a million times before. Email is not only not dead — it remains one of the top performing marketing channels available to any entrepreneur. But here’s the thing most of them get wrong about email marketing: It...
by thedrawshop | Jul 28, 2021 | Marketing, Video Marketing
Marketing a service-based business is much more challenging than it seems. It’s not enough to just say, “Hey, we’ll power wash your driveway for $XXX!” — and brace for an army of new clients to take you by storm. No, you’ll have to deal with questions like… “Why...
by thedrawshop | Jul 22, 2021 | Marketing
A well-optimized landing page is like a perfectly smooth runway, guiding your leads straight to the offer. From the moment they first land on the page (pun intended), and until they enter your funnel, it’s all a carefully crafted experience designed to maximize...
by thedrawshop | Jul 15, 2021 | Marketing, Uncategorized, Video Marketing
You’ve created a glorious explainer video for your business. You’ve put a ton of effort into it, and it shows! Your video communicates the game-changing value of your offer, and your brand, with clarity and power. It’s pure persuasion poetry. …But if you can’t...
