by thedrawshop | Nov 11, 2021 | Business Brilliance, Video Marketing
There’s a lot of overlap between the most effective ads you’ll see online — and the goofiest, most ridiculous ads you’ve ever laid eyes on. Humor and creativity sell, especially today. Consumers are up to their necks in generic ads that don’t even try to earn their...
by thedrawshop | Nov 3, 2021 | Business Brilliance, Marketing
If you sell anything online, sooner or later you will want to set up a sales page for your offer. But what makes a persuasive, high-converting sales page? That, right there, is the million-dollar question (literally!). An effective sales page is much more than a...
by thedrawshop | Oct 28, 2021 | Business Brilliance, Marketing
We’re nearing the end of the spookiest month of the year! So today, let’s talk about things that go bump in the night and send a chill down your spine. And for us entrepreneurs, nothing curdles the blood and quickens the pulse like the thought of our marketing...
by thedrawshop | Oct 21, 2021 | Business Brilliance
Sales might just be the most essential business skill… and yet somehow, it’s also the most hated. Sure, there are lots of things about entrepreneurship that inspire negativity — but not nearly on the same level. For example, I’ve never heard anyone complain that...
by thedrawshop | Oct 14, 2021 | Marketing, Video Marketing
Frustrating, isn’t it? All those potential customers who’d be a perfect fit for your business are out there on Instagram, right at your fingertips… and just out of reach. But hey, let’s not despair — after all, many of these people follow you. That means, you can...
by thedrawshop | Sep 30, 2021 | Marketing
When was the last time you took a long, hard look at your sales funnel? Most entrepreneurs like to imagine their marketing pipeline as a well-oiled machine. Leads come in — customers come out. Like clockwork. But I’m sure you know that it doesn’t always work out...
by thedrawshop | Sep 23, 2021 | Content Marketing
To say that it’s hard for branded content to stand out online would be an understatement of the century. Content marketing is the current big thing — everyone, and I do mean everyone, is doing it. Consumers everywhere are overrun with branded content to the point...
by thedrawshop | Sep 16, 2021 | Content Marketing, Video Marketing
The best thing about digital marketing is, your potential customers are everywhere. All you need to do is go where they are, and reach them with a relevant message. And the worst thing about digital marketing is… your customers are everywhere! That often means that...
by thedrawshop | Sep 9, 2021 | Content Marketing, Marketing
Consistently coming up with ideas for content that sells, especially when you’re not a trained content marketer or copywriter, is… Well, let’s just say there are more pleasant ways to spend your time. And you would love to do just that, but content creation isn’t...
by thedrawshop | Sep 1, 2021 | Marketing
Your marketing copy is like a superpowered salesperson working on behalf of your business. They’re available 24/7/365, can work with an infinite number of leads, and never get tired or frustrated with chasing down a tough prospect. If this “salesperson” is...
