On the surface, whiteboard animation video and ecommerce seem like the worst match possible. Ecommerce videos use live-action visuals and focus on the product. Whiteboard animation is stylized and focuses on characters and stories. Well, today we’ll prove that they are compatible! In fact, by the end of this article […]
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Oftentimes social media marketing feels like magic. In a bad way. As in, you find yourself performing some random and obscure rituals, like following and unfollowing people, or putting all the hashtags in your Instagram posts, or monitoring trending topics – all in the hopes it will pay off. More […]
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It’s 2018, and the question is no longer, “Do I need video marketing?” (Yes!) Now it’s more like, “Can you even succeed without video marketing?” And the answer is: sure… but why make it harder on yourself? When asked what type of content they want to see from a brand […]
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Can you name what your company stands for? How about what you stand against (which can be just important)? What kind of message is your brand broadcasting to the world? What’s your mission? And can you articulate how you’re different from your competition? Most importantly, can your customers even tell […]
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Year after year, everyone and their mother make predictions about video marketing trends that will define the future… with, shall we say, varying success. Presumably, they also write those predictions to a campy sci-fi soundtrack. But we digress! We’re almost halfway through 2018. So we thought it would be fun […]
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You won’t like hearing this, but… You are wasting your time and energy running a business. And so do your employees! This is not to say that you should throw in the towel and call it quits. No – what we mean is that too much of your and your […]
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Love it or hate it, social video is here to stay. And judging by the numbers, consumers love it – a lot! On Facebook alone, users watch 8 billion videos (or 100 million hours) per day. Across all social media platforms, video consumption is growing exponentially. That means, if you’re […]
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What’s the most valuable thing you could sell as an entrepreneur? Something that costs a premium (so you make more money) – and also drives disproportionate results for anyone buying it? Something your competitors can’t reproduce? Something that’s always in infinite supply? If you’re thinking, “That sounds sweet! Where can […]
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Reality check: video is not the silver bullet everyone says it is! The Internet is a graveyard of thousands upon thousands of marketing videos that failed to attract views, failed to hold people’s attention, and most importantly – failed to convert! If you don’t want your video marketing content to […]
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Do you want to know the most profound, yet underrated lesson about being an entrepreneur? OK, we’ll tell you. But only because you asked! Here it is: If you want to be an entrepreneur… maybe don’t. Not everyone is cut out for it. And that’s OK! There’s nothing wrong with […]
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