Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and...
“Hurr durr, nobody reads past the headline these days!” I hear this complaint all the time — and you probably do, too. Well, I don’t know about you, but I find it amusing. Especially when it’s coming from other business owners. Because the truth is… If your...
It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy? In this...
Here’s something most marketing experts won’t tell you… Having a powerful, highly sophisticated offer can be a double-edged sword. In theory, it gives you an unfair advantage over the competition, who are hopelessly outclassed by your superior product or service....
My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, “Why is my marketing not working?” you will find the...
If you want to make the most of your lead funnel, but don’t know where to start, today’s article is for you. Optimizing a funnel may seem like a sprawling task. There are just so many moving parts and customer touchpoints — and each of them is a potential “leak” that...
What if instead of chasing numerous small projects, you chased—and won—big projects that could really move the needle financially in your small business? Karwanna Dyson is a business coach, author, motivational speaker, and CEO of She’s Got Goals, a coaching and...
Today my guest is Charlie Hartwell, one of the managing partners at Bridge Builders Collaborative, a group of highly successful startup investors who have been investing in the space of mental wellness, consciousness, and spirituality. Charlie has served and led...
Email is still king. Even now, in 2021, it remains one of the highest-ROI marketing channels available to online entrepreneurs — generating as much as $44 for every $1 you invest in it. Today, I want to show you a few strategies to increase the power of your email...
If your marketing isn’t working for you, what are you going to do to change it? I was inspired to cover getting leads in this episode because I hear from many of you about issues that crop up when it comes to marketing and getting solid leads. So today, I’m...
