Here’s What Entrepreneurs Get Wrong About Adding Digital Courses to Their Business For anyone doing business online, digital courses seem like the natural path for growth. For one, online education is a massive market — already valued at $100+ billion, and on track...
So you’ve shared your highly valuable, irresistible offer and have received your lead’s contact information—but now what do you do? Today I want to explain the next steps to take after the offer has been made so you can ensure your prospects stay interested and...
6 Underrated Marketing and Sales Assets Your Business Needs Which marketing and sales assets do you use in your business? Probably quite a few! I’m talking about things like: targeted landing pages; email sequences, sales call scripts, explainer videos, and so...
You know what a sales funnel is, but do you know why you need one, and what it should look like? In this episode, I’m continuing the series on building the ultimate sales funnel and giving you all the essentials you need to convert cold prospects into raving...
5 Mistakes that Can Break Your Marketing Video — and How to Fix Them Video marketing is an incredible growth tool for your business… when done right. Sadly, it’s all too easy to invest lots of time, money, and energy into creating video content that fails to...
How do we build trust with potential clients so they feel informed enough to want to purchase your service or product? Today I am returning to my series on marketing and sales strategies and sharing how you can dramatically increase your lead generation and sales...
Do you ever feel as though you are offering your product or services to potential clients and they give you nothing but a glazed over look of confusion? It can be hard to perfect a pitch that’s short and impossible to misunderstand or refuse. So today I am sharing a...
4 Strategies to Make the Most of Video Marketing with Low Traffic Sometimes people ask me, “Summer, how can I go viral with my video marketing?” There’s an unspoken assumption hidden inside that question — and it’s a harmful one. You see, entrepreneurs usually...
So much has changed over the last few months because of the global pandemic causing massive upheaval in many areas of business, including in leadership roles, and that’s why I’m so excited to have Peter Montoya here with me today. He is a gifted speaker, best-selling...
How to Get More Traffic, Leads and Sales with a Content Amplification Strategy A lot of businesses are trapped on a “content treadmill.” They create a piece, hit Publish, promote it for a few days — and move on to the next one. Rinse and repeat. And because...
