by thedrawshop | Aug 17, 2023 | Business Brilliance, Marketing
It’s not just you. It really is getting harder and harder to promote your business on socials. Why? Oh, let me count the ways… For starters, people just aren’t spending nearly as much time hooked up to their sweet dopamine dispensers as they used to. According to...
by thedrawshop | Aug 3, 2023 | Video Marketing
As a business owner, I bet you come across a ton of marketing videos trying to sell you something. (I know I do! It comes with the job.) And I also bet that the vast majority of these B2B marketing videos try to sell things to you in the same generic, lifeless,...
by thedrawshop | Jul 27, 2023 | Business Brilliance, Marketing
Riddle me this: who’s got two thumbs, and could step up their social media marketing game? Answer: you, probably! And me. And well, almost anyone who maintains a personal or business brand on socials. But of course, it’s easy to say, “Step up your social media...
by thedrawshop | Jul 7, 2023 | Business Brilliance, Content Marketing
The advent of AI might just kill B2B content marketing as we know it. There are two reasons why I feel so confident in saying that. Reason #1: the bar for content quality has been raised. Now, anybody can generate an almost infinite volume of passably human-sounding...
by thedrawshop | Jun 29, 2023 | Business Brilliance, Employee Training Videos
Hiring — and keeping — amazing employees is possibly the most underrated “growth hack” in business. Why do you think that is? If you answered, “Because it’s really, really, REALLY hard,” …you’re absolutely right. Hiring...
by thedrawshop | Jun 22, 2023 | Business Brilliance, Content Marketing, Customer Engagement, Marketing
So much business advice you’ll see online is focused on one thing, and one thing only: finding, chasing, and converting new customers. This overfocus on lead generation and sales colors our perception of business and marketing in every area — even content...
by thedrawshop | Jun 8, 2023 | Business Brilliance, Marketing
Cold outreach is the worst. And cold outreach is the best. It all depends on how you use it. On the one hand, it is absolutely to blame for the dozens upon dozens of generic pitches crowding everyone’s inbox (mine too) that roughly amount to: “Dear Business Owner,...
by thedrawshop | Jun 1, 2023 | Business Brilliance, Marketing
Ding. You just got a text! How quickly are you picking up the phone to read it? Well, I don’t know about you, but unless my phone is set to Silent mode and left in the other room (standard workday procedure for me, highly recommend)… I lunge for it only...
by thedrawshop | May 25, 2023 | Business Brilliance, Marketing
There are two main ways to grow a service-based business with email marketing. The first is autoresponder sequences that nurture each lead along a set path, prospect to buyer. And the second is one-off promotions targeting one segment of an email list, or even 100%...
by thedrawshop | May 18, 2023 | Business Brilliance, Marketing
Pop quiz: What’s the #1 hardest part of marketing and sales, in your opinion? “Summer, do I really have to pick just one?” You know what? Good point! OK, I’ll go first: Timing. In marketing, timing is EVERYTHING. And yet, it often feels 100% outside of your...
