by thedrawshop | Jun 8, 2023 | Business Brilliance, Marketing
Cold outreach is the worst. And cold outreach is the best. It all depends on how you use it. On the one hand, it is absolutely to blame for the dozens upon dozens of generic pitches crowding everyone’s inbox (mine too) that roughly amount to: “Dear Business Owner,...
by thedrawshop | Jun 1, 2023 | Business Brilliance, Marketing
Ding. You just got a text! How quickly are you picking up the phone to read it? Well, I don’t know about you, but unless my phone is set to Silent mode and left in the other room (standard workday procedure for me, highly recommend)… I lunge for it only...
by thedrawshop | May 25, 2023 | Business Brilliance, Marketing
There are two main ways to grow a service-based business with email marketing. The first is autoresponder sequences that nurture each lead along a set path, prospect to buyer. And the second is one-off promotions targeting one segment of an email list, or even 100%...
by thedrawshop | May 18, 2023 | Business Brilliance, Marketing
Pop quiz: What’s the #1 hardest part of marketing and sales, in your opinion? “Summer, do I really have to pick just one?” You know what? Good point! OK, I’ll go first: Timing. In marketing, timing is EVERYTHING. And yet, it often feels 100% outside of your...
by thedrawshop | May 11, 2023 | Business Brilliance, Marketing
Getting in front of a highly targeted, enthusiastic group of people HUNGRY for your offer is an amazing way to sell anything. And you don’t even have to be in the same physical location as them! Online video events — summits, workshops, webinars,...
by thedrawshop | May 4, 2023 | Business Brilliance, Marketing
Ever watched a rom com? If you have, then you’ve definitely seen the “meet cute” trope in action. Two characters bump into each other in a fateful coincidence, spilling groceries / office documents / drinks / what have you, all over the place. ...
by thedrawshop | Apr 20, 2023 | Business Brilliance, Content Marketing, Marketing
Your customers crave entertaining content. In fact, 49% of internet users rate humorous content as the most interesting and memorable (according to HubSpot’s most recent Consumer Trends Survey), and want to see more of it. That’s 1 in 2 potential buyers! It’s true...
by thedrawshop | Apr 13, 2023 | Business Brilliance, Marketing
Imagine this… Your company is growing fast, and you’re looking for a web designer to revamp your website. Now, you don’t need a jaw-droppingly gorgeous stunner that would sweep all design awards. You just want a functional site that’s optimized for...
by thedrawshop | Apr 6, 2023 | Business Brilliance, Fun, Marketing
There are many mortifying responsibilities you have to face as an entrepreneur, especially when you’re starting out. Some of them you outgrow, like: sifting through 500 unread emails every day, counting down the days (seconds!) until you can finally hire a VA. ...
by thedrawshop | Mar 30, 2023 | Business Brilliance, Marketing
“It’s OK if people don’t immediately love my offer. They will once they learn more about it!” …Does this sound familiar? You have a highly sophisticated B2B product (or service!). You know it can create massive value for your business customers — if they buy in and...
