by thedrawshop | May 5, 2021 | Business Brilliance, Marketing, Video Marketing
What separates a marketing video that drives engagement and conversions… from a video that makes viewers quit part-way through — and immediately forget what they saw? Every marketer and business owner wants to know the answer to this question. If only we could get...
by thedrawshop | Apr 28, 2021 | Business Brilliance, Marketing
I know, I know. The idea of making it harder for customers to buy from you sounds ridiculous on the surface. At every turn marketers and business owners are told that friction is the enemy of conversions. That they need to make it as effortless as possible for leads...
by thedrawshop | Apr 21, 2021 | Business Brilliance, Marketing, Video Marketing
For many entrepreneurs, “video marketing” might as well mean “video advertising.” Their idea of a marketing video begins and ends with a lead gen ad — an important asset, to be sure… but probably not the most effective choice for most entrepreneurs. Outside of...
by thedrawshop | Apr 20, 2021 | Backstage Business
Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are...
by thedrawshop | Apr 14, 2021 | Content Marketing, Marketing, Video Marketing
You invest a ton of time, energy, and resources in your B2B marketing videos. You know that, when done right, they could become the most valuable marketing assets for your brand — attracting and converting ready-to-buy leads 24/7, like the world’s most dedicated...
by thedrawshop | Apr 13, 2021 | Backstage Business
Extraordinary results are determined by how narrow you can focus, and that’s exactly what we’re chatting about today with Chris Out. Chris is a growth consulting expert who is known globally for his exceptional business growth strategies. He has worked with the likes...
by thedrawshop | Apr 6, 2021 | Backstage Business
Today we are talking about a specific type of communication that can really set you apart from other brands in your industry: handwritten notes. David Wachs is the founder of Handwrytten, an organization that is bringing back the long-lost art of letter writing by...
by thedrawshop | Mar 31, 2021 | Business Brilliance, Marketing
Okay, raise your hand if you’d like to attract more high-quality leads for your business. So that’s everyone, huh? Well, you’re in luck — because today, I’m going to show you 4 new sources of leads for your business! And not just any leads but targeted, high-quality...
by thedrawshop | Mar 30, 2021 | Backstage Business
When it comes to landing your dream client, growing your digital agency, business-to-business sales, and lead generation, our guest today definitely knows what he is talking about. Dan Englander is the CEO and Founder of Sales Schema, where he helps with business...
by thedrawshop | Mar 24, 2021 | Marketing, Uncategorized, Video Marketing
Trust is weird, isn’t it? It’s one of the most important marketing metrics out there, because sales can’t happen without it… but you can’t really measure it! (Not directly, anyway.) As a business owner, all you can do is cultivate trust with your customers as best...
