5 Reasons Your Brand Needs Video (Beyond Boosting Sales) Yes, video marketing can help you increase conversions and make more sales. But it’s not the only reason your brand needs video — not by a long shot! (To be fair, boosting sales is more than enough...
Video Script Copywriting: How to Take Your Video Script from Good to Great, Step by Step What do marketing videos and Hollywood films have in common? That’s right: they both live and die by the quality of their script. Write a great script, and viewers will love it...
A Quick Guide to Writing Effective, SEO-Friendly Video Titles and Descriptions Video SEO is one of the best (and cheapest!) ways to attract high-quality viewers to your content. And it doesn’t take a lot of time and effort, either. Even optimizing just your video...
5 Mistakes You’re Probably Making with Your Social Video Ads – and How to Fix Them If you’re using paid traffic to grow your business, this has probably happened to you. You create some neat-looking video ads. You put them up on social media. You set a...
3 Strategies to Skyrocket Your ROI from Video Marketing Video marketing remains one of the most effective ways to grow your business. And video in general is bigger than ever. Sometime in 2020, it’s predicted to take up 82% of all consumer web traffic. What does...
How to Create High-Converting Product Videos for Ecommerce – with the Power of Storytelling The science is in: product videos for ecommerce can, and do, boost conversions! That’s the good news. The bad news is, most brands don’t do a great job using video to sell...
4 Steps to Improve Your Video Marketing Strategy for 2020 It’s a brand new year! Which means, it’s time for the all-important question… Is your video marketing strategy ready for 2020? Well, don’t worry — because you’re about to whip it into shape! In today’s...
What a Twist! How to Use Plot Twists in Brand Storytelling to Defy Expectations, Delight Your Viewers, and Boost Conversions “The Empire Strikes Back,” “The Sixth Sense,” “Planet of the Apes”… If our movie output says anything about humanity, it’s this: we sure...
Your Team Needs a Vision for 2020 – Here’s How to Give Them One Many businesses share this problem: They have a really impressive-sounding mission statement that looks good on a website. Their leadership strategizes and sets lofty goals for 1, 5, even 10...
How to Smash Through Sales Bottlenecks Using Marketing Video Here’s how 99% of business owners use marketing video for sales. First, they publish a video. Then, they drive traffic to it hoping to generate leads. Now, it’s a great strategy that can create amazing...
