by thedrawshop | Sep 11, 2019 | Business Brilliance, Marketing, Video Marketing
One Super Simple Way to Add Massive Revenue to Your Business In 20+ years of owning different businesses, I’ve tried every revenue-boosting tactic and strategy in the book… Or so I thought! I’ve built physical products, created upsells, wrote books,...
by thedrawshop | Aug 28, 2019 | Business Brilliance, Marketing, Video Marketing
Here’s What These Viral 15-Second Videos Can Teach You About Storytelling If you want to get better at visual storytelling, there’s a lot of material you can use as inspiration. Oscar-winning movies, binge-worthy TV shows, other marketing videos… OR you...
by thedrawshop | Aug 21, 2019 | Business Brilliance, Marketing, Video Marketing
When — and How — to Use Humor in Your Brand Storytelling Do you want your customers to like you and trust you? Then make them laugh! Or, failing that, make them chuckle. Or at least smirk in a mildly amused fashion. When it comes to establishing a sense of...
by thedrawshop | Aug 14, 2019 | Business Brilliance, Marketing, Video Marketing
A Quick Guide to Crafting the Perfect Instagram Story If your brand uses Instagram without making the most of its Stories feature, then you’re leaving money on the table. Because with a little effort, you could be using Instagram stories to increase sales,...
by thedrawshop | Aug 7, 2019 | Business Brilliance, Marketing, Video Marketing
How to Use Customer-Led Storytelling to Grow Your Business If you want to get serious about story marketing, the first step is always the same. Stop talking about your product or service (as much), and start talking about your customers: their experiences,...
by thedrawshop | Jul 31, 2019 | Business Brilliance, Marketing, Video Marketing
5 Reasons Brand Storytelling Fails — and What You Can Do About It Storytelling is the greatest form of marketing ever created — but that doesn’t mean it can’t backfire! When you’re telling a story in private, it’s not so bad. The...
by thedrawshop | Jul 24, 2019 | Business Brilliance, Marketing, Video Marketing
10 Super-Short but Awesome Marketing Videos to Inspire You If you want to get started with video marketing, you might feel like you have to do something capital-B Big. You know, like a 3-minute explainer video that lays out everything there is to know about...
by thedrawshop | Jul 17, 2019 | Business Brilliance, Marketing, Video Marketing
The Surprising Science Behind Stories that Convert — 5 Mind-Blowing Facts Picture this: It’s a sunny day at the beach. A young couple is out on a date, enjoying themselves. But what’s this? Some random guy decides it would be funny to kick sand in their...
by thedrawshop | Jul 10, 2019 | Business Brilliance, Marketing, Video Marketing
Story Branding 101: Rethinking the Hero’s Journey. Don’t Be the Hero — Be the Yoda Poor hero’s journey. Entrepreneurs everywhere keep using its formula… and they keep getting it wrong. Seriously, if we had to name the #1 most misunderstood idea in...
by thedrawshop | Jul 3, 2019 | Video Marketing
10 Ways to Grow Your Business with Snappy 1-Minute Videos Your Customers Will Love Whenever we chat with entrepreneurs about video marketing, the same two things come up again and again. “Where can I use my videos?” and “Video is expensive” (hey, no...
