The #1 Secret Behind Marketing Videos that Convert If you ask 100 marketers about what makes an effective marketing video… you’ll probably get 100 different answers! Like… “Lay out your strategy in advance.” “Don’t forget to address objections.” “Use...
5 Ways to Thrive as a Business Owner in a Time of Crisis “What’s going to happen?” I’ve been asking myself this question a whole lot lately. As entrepreneurs, we love to say how we embrace uncertainty, rise to any challenge, and thrive under pressure. Well, now the...
5 Ways to Turn Your Content Into High-Impact Marketing Videos Sometimes, content marketing feels like a crapshoot. For most businesses, the process looks something like this: Step 1. Come up with an idea Step 2. Create the content Step 3. Hope for the best That,...
3 Underrated but Effective Video Promotion Strategies for Your Content There are two kinds of video promotion strategies. The ones that you’re supposed to do, like posting on social media, emailing your list, or bugging influencers for a share. You know — the basic...
How to Drive Engagement and Sales with Truly Unique Video Content Pop quiz: can you guess how many hours of video are uploaded online every minute? (And don’t cheat by googling it!) …You still googled it, didn’t you? Oh well. The answer is, we don’t really...
5 Reasons Your Brand Needs Video (Beyond Boosting Sales) Yes, video marketing can help you increase conversions and make more sales. But it’s not the only reason your brand needs video — not by a long shot! (To be fair, boosting sales is more than enough...
Video Script Copywriting: How to Take Your Video Script from Good to Great, Step by Step What do marketing videos and Hollywood films have in common? That’s right: they both live and die by the quality of their script. Write a great script, and viewers will love it...
A Quick Guide to Writing Effective, SEO-Friendly Video Titles and Descriptions Video SEO is one of the best (and cheapest!) ways to attract high-quality viewers to your content. And it doesn’t take a lot of time and effort, either. Even optimizing just your video...
5 Mistakes You’re Probably Making with Your Social Video Ads – and How to Fix Them If you’re using paid traffic to grow your business, this has probably happened to you. You create some neat-looking video ads. You put them up on social media. You set a...
3 Strategies to Skyrocket Your ROI from Video Marketing Video marketing remains one of the most effective ways to grow your business. And video in general is bigger than ever. Sometime in 2020, it’s predicted to take up 82% of all consumer web traffic. What does...
