by thedrawshop | May 11, 2023 | Business Brilliance, Marketing
Getting in front of a highly targeted, enthusiastic group of people HUNGRY for your offer is an amazing way to sell anything. And you don’t even have to be in the same physical location as them! Online video events — summits, workshops, webinars,...
by thedrawshop | May 4, 2023 | Business Brilliance, Marketing
Ever watched a rom com? If you have, then you’ve definitely seen the “meet cute” trope in action. Two characters bump into each other in a fateful coincidence, spilling groceries / office documents / drinks / what have you, all over the place. ...
by thedrawshop | Apr 20, 2023 | Business Brilliance, Content Marketing, Marketing
Your customers crave entertaining content. In fact, 49% of internet users rate humorous content as the most interesting and memorable (according to HubSpot’s most recent Consumer Trends Survey), and want to see more of it. That’s 1 in 2 potential buyers! It’s true...
by thedrawshop | Apr 13, 2023 | Business Brilliance, Marketing
Imagine this… Your company is growing fast, and you’re looking for a web designer to revamp your website. Now, you don’t need a jaw-droppingly gorgeous stunner that would sweep all design awards. You just want a functional site that’s optimized for...
by thedrawshop | Apr 6, 2023 | Business Brilliance, Fun, Marketing
There are many mortifying responsibilities you have to face as an entrepreneur, especially when you’re starting out. Some of them you outgrow, like: sifting through 500 unread emails every day, counting down the days (seconds!) until you can finally hire a VA. ...
by thedrawshop | Mar 30, 2023 | Business Brilliance, Marketing
“It’s OK if people don’t immediately love my offer. They will once they learn more about it!” …Does this sound familiar? You have a highly sophisticated B2B product (or service!). You know it can create massive value for your business customers — if they buy in and...
by thedrawshop | Mar 16, 2023 | Video Marketing
Procter & Gamble is the largest advertiser in the world, by a mile. Last year alone, in 2022, they spent about $7.9 billion in total on ads. Yep, with a “b.” …And do you wanna know something freaky? Back in 2017, P&G cut their digital ad spend to the bone,...
by thedrawshop | Mar 10, 2023 | Video Marketing
99% of all marketing videos are duds. They never break a thousand views. They don’t get watched until the end. Nobody DMs them to all their friends with just this emoji 🤯 and zero context. But most importantly — they don’t result in a conversion. Why does...
by thedrawshop | Mar 2, 2023 | Explainer Videos, Video Marketing
I was on a call with a new client the other week. They had never made a marketing video before, and felt hesitant about going ahead with the project. This is totally understandable: video is many things, but a light commitment isn’t one of them — especially with a...
by thedrawshop | Feb 23, 2023 | Marketing, Video Marketing
Frustrating, isn’t it? You’ve poured all that money, time, and labor into creating the perfect marketing video… Or so you thought. Because while it seemed perfect to you, your audience had other ideas. And when you shared your video with them, their...
