by Summer Felix | Mar 2, 2021 | Backstage Business
I really like having guests on the show who teach me something new and offer something to do that isn’t overwhelming—yet will make a significant change for businesses. Chris Dickey is one of those guests, and he joins me on the show today to share his insight into...
by thedrawshop | Feb 25, 2021 | Backstage Business
Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and...
by thedrawshop | Feb 24, 2021 | Content Marketing
“Hurr durr, nobody reads past the headline these days!” I hear this complaint all the time — and you probably do, too. Well, I don’t know about you, but I find it amusing. Especially when it’s coming from other business owners. Because the truth is… If your...
by thedrawshop | Feb 23, 2021 | Backstage Business
It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy? In this...
by thedrawshop | Feb 18, 2021 | Marketing, Video Marketing
Here’s something most marketing experts won’t tell you… Having a powerful, highly sophisticated offer can be a double-edged sword. In theory, it gives you an unfair advantage over the competition, who are hopelessly outclassed by your superior product or service....
by thedrawshop | Feb 18, 2021 | Backstage Business
My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, “Why is my marketing not working?” you will find the...
by thedrawshop | Feb 17, 2021 | Marketing
If you want to make the most of your lead funnel, but don’t know where to start, today’s article is for you. Optimizing a funnel may seem like a sprawling task. There are just so many moving parts and customer touchpoints — and each of them is a potential “leak” that...
by thedrawshop | Feb 16, 2021 | Backstage Business
What if instead of chasing numerous small projects, you chased—and won—big projects that could really move the needle financially in your small business? Karwanna Dyson is a business coach, author, motivational speaker, and CEO of She’s Got Goals, a coaching and...
by thedrawshop | Feb 11, 2021 | Backstage Business
Today my guest is Charlie Hartwell, one of the managing partners at Bridge Builders Collaborative, a group of highly successful startup investors who have been investing in the space of mental wellness, consciousness, and spirituality. Charlie has served and led...
by thedrawshop | Feb 10, 2021 | Uncategorized
Email is still king. Even now, in 2021, it remains one of the highest-ROI marketing channels available to online entrepreneurs — generating as much as $44 for every $1 you invest in it. Today, I want to show you a few strategies to increase the power of your email...
