by thedrawshop | Jul 17, 2019 | Business Brilliance, Marketing, Video Marketing
The Surprising Science Behind Stories that Convert — 5 Mind-Blowing Facts Picture this: It’s a sunny day at the beach. A young couple is out on a date, enjoying themselves. But what’s this? Some random guy decides it would be funny to kick sand in their...
by thedrawshop | Jul 10, 2019 | Business Brilliance, Marketing, Video Marketing
Story Branding 101: Rethinking the Hero’s Journey. Don’t Be the Hero — Be the Yoda Poor hero’s journey. Entrepreneurs everywhere keep using its formula… and they keep getting it wrong. Seriously, if we had to name the #1 most misunderstood idea in...
by thedrawshop | Jul 3, 2019 | Video Marketing
10 Ways to Grow Your Business with Snappy 1-Minute Videos Your Customers Will Love Whenever we chat with entrepreneurs about video marketing, the same two things come up again and again. “Where can I use my videos?” and “Video is expensive” (hey, no...
by thedrawshop | Jun 26, 2019 | Video Marketing
Story Branding 101: 5 Exciting Stories for “Boring” Brands There’s one myth about brand storytelling that we’d love to bust. Namely, that it only works for innovative, one-of-a-kind companies. Conventional wisdom says that, unless you’re Apple, Google,...
by thedrawshop | Jun 19, 2019 | Video Marketing
Story Branding 101: Tried-and-True Narrative Techniques to Use in Your Brand Stories We’ve all seen them. Brand stories that are so generic and boring that they almost make you dislocate your jaw yawning. Looking at those, it’s understandable to think,...
by thedrawshop | Jun 18, 2019 | Backstage Business
Connor Beaton — Ex-Opera Singer Turned Global Advocate for Men’s Health (Backstage Business #12) If you want to optimize your business, you need to start with yourself. The more you improve — as a spouse, a parent, a friend, an employer, a human being — the...
by thedrawshop | Jun 11, 2019 | Video Marketing
Story Branding 101: How to Create a Captivating Brand Story in 4 Simple Steps Every business is a relationship business. And stories have always been and will remain, the main way people relate to each other. A good story teaches you something, makes you...
by thedrawshop | Jun 10, 2019 | Backstage Business
Michael Dash — Overcoming Addiction as an Entrepreneur and Reclaiming Your Happiness (Backstage Business #11) Let’s face it: being an entrepreneur isn’t all roses. (Unless you mean, like, especially thorny roses that always seem to find the softest parts of you...
by thedrawshop | Jun 4, 2019 | Video Marketing
5 Ideas for a Branded Video Show — and Why You Need One to Grow Your Business Here’s the secret to improving your video engagement… 삼숭 Create ongoing content around the same general topic. Position it as an online show or video series. Make your audience...
by thedrawshop | Jun 4, 2019 | Backstage Business
Jaime Geffen — How to Build a 7-Figure Business, Raise a Child, and Get Healthier Than Ever (Backstage Business #10) What does it take to build a profitable business? Having a world-changing idea. Coming up with a genius marketing strategy. Working 24/7 and...
