How to Create High-Converting Product Videos for Ecommerce – with the Power of Storytelling The science is in: product videos for ecommerce can, and do, boost conversions! That’s the good news. The bad news is, most brands don’t do a great job using video to sell...
4 Steps to Improve Your Video Marketing Strategy for 2020 It’s a brand new year! Which means, it’s time for the all-important question… Is your video marketing strategy ready for 2020? Well, don’t worry — because you’re about to whip it into shape! In today’s...
What a Twist! How to Use Plot Twists in Brand Storytelling to Defy Expectations, Delight Your Viewers, and Boost Conversions “The Empire Strikes Back,” “The Sixth Sense,” “Planet of the Apes”… If our movie output says anything about humanity, it’s this: we sure...
Your Team Needs a Vision for 2020 – Here’s How to Give Them One Many businesses share this problem: They have a really impressive-sounding mission statement that looks good on a website. Their leadership strategizes and sets lofty goals for 1, 5, even 10...
How to Smash Through Sales Bottlenecks Using Marketing Video Here’s how 99% of business owners use marketing video for sales. First, they publish a video. Then, they drive traffic to it hoping to generate leads. Now, it’s a great strategy that can create amazing...
5 Brand Storytelling Lessons from Binge-Worthy TV Shows — and How to Apply Them to Your Business There’s nothing quite like great TV to glue you to the screen and make you forget about everything else… Now, how do these shows do that? And more importantly, what can...
Today I want to tell you about a book that has completely changed my business and the way we operate: Building a StoryBrand. This book has now been read by all of our employees and has really helped solidify The Draw Shop’s message, and I think it’s one...
A Quick Guide to Branding Your Video Content — and Why You Need to Do It Your brand is more than a fancy logo or an eye-catching design. According to marketing legend Seth Godin, your brand is a set of expectations, memories, stories, and relationships that drive a...
This is a very special episode because we have Jason Fladlien back on the show! Jason is a world-class marketing master and webinar genius, and today he is going to have a conversation with me as if I were one of his clients. He will be explaining how to get more...
5 Spooky “Monsters” that Stalk Your Marketing Videos — and How to Slay Them Trick or treat! We hope you’re enjoying all the good things Halloween has to offer: (not so) responsible amounts of candy, costumes that fit nicely and don’t itch, wickedly creative...
