by thedrawshop | Sep 1, 2021 | Whiteboard Animation
Whiteboard animations are an easy way to engage an audience. The energy drink company, Redbull, uses animation video ads to show various ways that “Redbull gives you wings.” The distinct, memorable, fun, and quirky characters have convinced people to buy this energy...
by thedrawshop | Aug 26, 2021 | Marketing, Video Marketing
The most effective marketing doesn’t come from the mind of business owners, or trained copywriters, or conversion experts, or smart publicists. It comes… from your customers. There’s nothing quite so compelling and persuasive to potential buyers as seeing people...
by thedrawshop | Aug 18, 2021 | Business Brilliance, Marketing
No matter what business you’re in, you have three avenues of growth available to you. The first and most obvious? Get more customers or clients! This is where most business owners focus their efforts — through driving more traffic, generating more leads, or...
by thedrawshop | Aug 5, 2021 | Marketing
“The money is in the list.” I’m sure you’ve heard this a million times before. Email is not only not dead — it remains one of the top performing marketing channels available to any entrepreneur. But here’s the thing most of them get wrong about email marketing: It...
by thedrawshop | Jul 28, 2021 | Marketing, Video Marketing
Marketing a service-based business is much more challenging than it seems. It’s not enough to just say, “Hey, we’ll power wash your driveway for $XXX!” — and brace for an army of new clients to take you by storm. No, you’ll have to deal with questions like… “Why...
by thedrawshop | Jul 22, 2021 | Marketing
A well-optimized landing page is like a perfectly smooth runway, guiding your leads straight to the offer. From the moment they first land on the page (pun intended), and until they enter your funnel, it’s all a carefully crafted experience designed to maximize...
by thedrawshop | Jul 15, 2021 | Marketing, Uncategorized, Video Marketing
You’ve created a glorious explainer video for your business. You’ve put a ton of effort into it, and it shows! Your video communicates the game-changing value of your offer, and your brand, with clarity and power. It’s pure persuasion poetry. …But if you can’t...
by thedrawshop | Jul 1, 2021 | Marketing
Today, I want to talk to you about a serious problem that affects businesses of all sizes, in every industry. Lead decay. Lead decay is what happens when the leads you’ve generated don’t become paying customers (or clients). Overtime, many of them gradually stop...
by thedrawshop | Jun 24, 2021 | Marketing, Video Marketing
If you set a goal to double conversions on one of your marketing videos, how would you accomplish that? That’s a challenging question to answer… because there are just so many options! A lot of business owners tackle this problem the same way: Step 1. Make a...
by thedrawshop | Jun 16, 2021 | Marketing, Video Marketing
Whenever I talk to other entrepreneurs about video marketing, the same question comes up again and again. “How do I know it’s going to be worth it?” I get why that is. Unlike other forms of content marketing, video comes with a hefty barrier to entry. It’s not as...
