by thedrawshop | Jun 16, 2022 | Business Brilliance, Explainer Videos, Marketing, Video Marketing
Welcome to Part 2 of my new series about designing a simple and devastatingly effective video-powered funnel. Every week, starting today and until the end of June, I’m going to teach you about one aspect of funnel creation — so you can attract, nurture, and convert...
by thedrawshop | Jun 9, 2022 | Business Brilliance, Marketing, Video Marketing
Welcome to Part 1 of my new series about designing a simple and devastatingly effective video-powered funnel. Every week, starting today and until the end of June, I’m going to teach you about one aspect of funnel creation — so you can attract, nurture, and convert...
by thedrawshop | Jun 2, 2022 | Business Brilliance, Marketing
“Traffic is king.” “The money is in the list.” Every time I hear these uber-popular marketing quotes, I want to roll my eyes a little bit. It’s not that they’re wrong… it’s that they don’t tell the whole story. (Which is totally fine, by the way! Quotable...
by thedrawshop | May 26, 2022 | Business Brilliance, Marketing
Imagine this… You’re on a sales call with a lucrative, extremely qualified prospect. And it’s going great! You’re on fire. You ask strategic, no-nonsense questions. You listen to their story with the patience of a therapist, or a lifelong best friend. And you...
by thedrawshop | May 19, 2022 | Business Brilliance, Marketing
Gosh, can you believe we’re almost halfway through 2022? And now that we’re on the cusp of the second half of the year, I feel massively tempted to ask what your Q2 goals were, and whether you’ve accomplished them. …But I won’t. Why? Well, to put it simply: no...
by thedrawshop | May 5, 2022 | Business Brilliance, Marketing, Video Marketing
Sometimes I get asked: “Summer, I’m in B2B. Is it too late for me to get into video marketing? It feels like everyone and their hamster is doing it, and my message stands no chance of getting noticed.” If that’s you… I feel you. The B2B space is absolutely drenched...
by thedrawshop | Apr 28, 2022 | Business Brilliance, Marketing
Fact: leads are the lifeblood of your business. And the #1 way that random visitors become leads — and ultimately, paying customers — is… they opt in. They subscribe to your newsletter, or enter their deets to download a lead magnet. They leave a contact form...
by thedrawshop | Apr 21, 2022 | Business Brilliance, Marketing
…About 30 seconds. That’s how much time you have to impress a “cold” customer who has no idea about what you sell. There’s a lot riding on that handful of seconds. You can either dazzle your new prospect and make them crave to know more about your business —...
by thedrawshop | Apr 6, 2022 | Business Brilliance, Marketing
Here’s a loaded question for you: Do your customers understand the value of your offer? And I mean, really understand it? Do they see your product or service as an expense… or an investment? Do they recognize what you sell as unique and special — or just one of...
by thedrawshop | Mar 23, 2022 | Marketing, Video Marketing
Imagine this: You want to create a profitable marketing video for your business. The kind that will grab your ideal customers by the eyeballs and make them pant, drool, and swoon over your product or service. So, where do you start? You consider how best to...
