by thedrawshop | Oct 15, 2019 | Backstage Business
Have you ever really thought about your relationship with money? How about how it has affected your business in terms of profitability and growth? Today I am going to be talking about these topics and more with trained therapist and one of the top-ranking business...
by thedrawshop | Oct 9, 2019 | Business Brilliance, Marketing, Video Marketing
5 Types of Customer Objections That Can Kill Your Conversions — and How to Overcome Them Think back to the last time you had a customer eager to say yes and buy from you. It felt amazing, right? Probably because it doesn’t happen very often! Usually, you have to...
by thedrawshop | Oct 2, 2019 | Business Brilliance, Marketing, Video Marketing
A Brief Guide to Captivating Video Storytelling for Startups Having to explain what you do is like Kryptonite for entrepreneurs. This is especially true for startups. At least with a “regular” business, you can say, “I run a consulting firm,” or, “I have a marketing...
by thedrawshop | Sep 25, 2019 | Business Brilliance, Marketing, Video Marketing
3 Highly Effective Marketing Strategies for Promoting Your Branded Video Series A branded video series can be a powerful marketing asset. Serving up valuable, relevant, consistent content to your target audience creates rock-solid engagement and sets you up as...
by thedrawshop | Sep 11, 2019 | Business Brilliance, Marketing, Video Marketing
One Super Simple Way to Add Massive Revenue to Your Business In 20+ years of owning different businesses, I’ve tried every revenue-boosting tactic and strategy in the book… Or so I thought! I’ve built physical products, created upsells, wrote books,...
by thedrawshop | Aug 28, 2019 | Business Brilliance, Marketing, Video Marketing
Here’s What These Viral 15-Second Videos Can Teach You About Storytelling If you want to get better at visual storytelling, there’s a lot of material you can use as inspiration. Oscar-winning movies, binge-worthy TV shows, other marketing videos… OR you...
by thedrawshop | Aug 21, 2019 | Business Brilliance, Marketing, Video Marketing
When — and How — to Use Humor in Your Brand Storytelling Do you want your customers to like you and trust you? Then make them laugh! Or, failing that, make them chuckle. Or at least smirk in a mildly amused fashion. When it comes to establishing a sense of...
by thedrawshop | Aug 14, 2019 | Business Brilliance, Marketing, Video Marketing
A Quick Guide to Crafting the Perfect Instagram Story If your brand uses Instagram without making the most of its Stories feature, then you’re leaving money on the table. Because with a little effort, you could be using Instagram stories to increase sales,...
by thedrawshop | Aug 7, 2019 | Business Brilliance, Marketing, Video Marketing
How to Use Customer-Led Storytelling to Grow Your Business If you want to get serious about story marketing, the first step is always the same. Stop talking about your product or service (as much), and start talking about your customers: their experiences,...
by thedrawshop | Jul 31, 2019 | Business Brilliance, Marketing, Video Marketing
5 Reasons Brand Storytelling Fails — and What You Can Do About It Storytelling is the greatest form of marketing ever created — but that doesn’t mean it can’t backfire! When you’re telling a story in private, it’s not so bad. The...
