Mastering Your Fear with Rhonda Britten

  There are two words people, especially entrepreneurs, don’t say enough. “I’m scared.” Instead, we use convenient cover stories to hide our fear. We say words like “I feel overwhelmed”, or “I’m too busy”, or “I’m not sure if I need this”. Acknowledging their fear and dealing with it directly […]

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5 Types of Undecided Customers – and How to Convert Them

Does this ever happen to you? You’re in a store, browsing idly through the items available… and then this happens. You see something you would love to get. It could be anything: A cool gadget that would help you work, play, or travel much more conveniently than before… A ridiculously […]

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Jack Dell’Accio on Building an Exceptional Product, Solving Industry-Wide Problems, and the Power of Word-of-Mouth Marketing

  Henry Ford famously said, “If I asked people what they wanted, they would have asked for faster horses.” This is more than just a witty phrase – it’s a lesson in entrepreneurship that’s understood (or practiced) by very few brands. Everywhere you look, you will see people talking about […]

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