Telling Product Stories that Sell, with Maury Rogow

Just how powerful is a good story? Well, there are a few ways to think about it. You can look at Apple, the first trillion-dollar company, and its obsession with story… You can examine the oldest stories around – myths and folklore, and how they’ve endured for thousands of years… […]

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7 Tips To Make The Best Explainer Video For Your Startup

Explainer videos are a powerful marketing vehicle for any company. But for startups in particular, they’re a godsend. ‘Cause when you need to sell the world on a new business idea, only a proven persuasion powerhouse can get the job done! In this week’s article, we’ll give you 7 tips […]

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Best Practices For Choosing Explainer Video Music

Ever tried to watch Star Wars – but without the music? It’s exactly as weird as you’d imagine. And while explainer videos aren’t in the same league as the most iconic movie series in history, music is important for them, too. It sets the tone, it conveys emotion, it helps […]

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Finding Happiness as an Overachiever, with CJ McClanahan

Ever noticed how we talk about someone ambitious and successful? One phrase in particular comes to mind: “She is never satisfied.” (Or he, obviously.) People mean it as a compliment. Aiming ever higher, never getting complacent, always improving yourself… those all seem like admirable qualities. And they are. But, as […]

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How to Sell More (A LOT More) – with Integrity, with Stan Way

Do you want to know the worst-kept secret to amazing sales? Integrity is profitable. It really is. Some sales “gurus” might tell you otherwise. They are dead wrong. These people have fallen for the “sleazy salesman” stereotype that haunts this industry. They believe that pushing, cajoling, manipulating, and deceiving prospects […]

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How To Get A Video To Go Viral

Here at The Draw Shop, we’ve always said that going viral is overrated. But then again, we’ve had our videos go viral numerous times – like this book trailer, or this hybrid live-action/whiteboard animation music video… So it’s easy for us to say that like it’s no big deal! The […]

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Unlocking Rapid Growth for Your Startup, with Maxwell Finn

Starting a new business can feel like a game of whack-a-mole. You’re facing a single monumental challenge – growing your company from scratch to 6 or 7 figures. And then there’s a litany of smaller obstacles that demand your attention. Hiring, developing and improving on your products and services, interacting […]

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