by Summer Felix | Dec 1, 2017 | Interactive Video
Let’s play a word association game. We say something, you respond with the first thing that comes to mind. Ready? “Corporate training videos!” You said “boring,” didn’t you? Fair enough. Can’t argue with the truth. And the truth is, if you were to look at every...
by Summer Felix | Nov 28, 2017 | Podcast
On the Get Genius podcast, we love to talk about building a business. Getting healthy is our second favorite thing to talk about. In today’s episode, we get to discuss both these subjects – so imagine our delight! It’s almost as if Christmas has come early. (Luckily,...
by Summer Felix | Nov 21, 2017 | Podcast
If you’re talking to somebody over drinks, and you want them to do a spit-take, ask them this: “So… how are you preparing for the day you die?” Disclaimer: We’re joking. Please don’t actually do this with anyone. Except maybe your closest friend. Or, to be safe,...
by Summer Felix | Nov 15, 2017 | Awesome Animation Videos, Business Brilliance, Motion Graphics
You wouldn’t wear a three-piece suit to a rock concert. Wait… maybe you would. In which case, more power to you! But now we have to come up with a different analogy. Let’s try this one: you wouldn’t wear a Halloween costume to a business meeting. Unless… no, no, we’re...
by Summer Felix | Nov 14, 2017 | Podcast
No, we are not starting a CSI spinoff about entrepreneurship. Though you have to admit, it would have been cool. It wouldn’t? Oh well… maybe one of these days we’ll come up with a hit TV show idea! Here’s what today’s headline is all about: We’re going to discuss the...
by Summer Felix | Nov 8, 2017 | Customer Engagement, Motion Graphics
Choosing the right style for your marketing video is a bit like going to a new restaurant for the first time. You’re handed a menu where everything sounds awesome… but you have no idea if you’re going to like it or not. It’s the same with video. There are so many...
by Summer Felix | Nov 7, 2017 | Podcast
Referral marketing is hard. Actually, scratch that. Attracting clients by word of mouth is hard, period. Whether or not you have a referral strategy in place. Worst of all, it’s comically misunderstood. Most businesses don’t do referral marketing very well. But the...
by Summer Felix | Nov 5, 2017 | Motion Graphics, Websites
You are working hard to convert as many website visitors as possible into leads and paying customers. So it might sting when we say this: you are leaving money on the table! Out of all the visitors who land on your site, a good chunk of them leave, never to return....
by Summer Felix | Nov 1, 2017 | Business Brilliance, Content Marketing, Motion Graphics
Can we make a confession? When people say that explainer videos all look alike, it bugs us. A lot. It’s such a nitpicky, extremely nerdy thing to be mad about, too! But here’s the thing about explainer videos: They’re not all created equal. As far as video marketing...
by Summer Felix | Nov 1, 2017 | Cartoon Animation, Customer Engagement
Put the pencil down. If you’ve come for a lesson in animation, you’re in the wrong place. In this article, we won’t be making you into the new Walt Disney. We hate to disappoint you. Maybe next time we’ll have one of our awesome animators share their knowledge of the...