by thedrawshop | Feb 23, 2022 | Marketing, Video Marketing
Video is becoming the go-to marketing tool of choice for businesses that sell to other businesses. Actually, scratch that: it has already become the single most important marketing channel in the B2B space. See for yourself: 81% of B2B companies use video marketing; ...
by thedrawshop | Feb 16, 2022 | Business Brilliance
Just like that, we’re into the second month of 2022. Yikes, where did all that time go? It feels like just moments ago, you were plotting your business and personal goals for the year. And now we’re like 13% into 2022, and you wish you had made way more progress than...
by thedrawshop | Feb 9, 2022 | Marketing, Websites
When visitors land on your website, what do they see? Do you roll out the metaphorical red carpet for them with mouth-watering offers, clear calls to action, and irresistible copy… or do you confuse them with distractions, messy design, and poorly optimized landing...
by thedrawshop | Jan 26, 2022 | Business Brilliance, Content Marketing, Marketing
Automatic. Dull. Generic. Soulless. Rigid. Limp. Numbing. 99% of marketing copy you’ll find online fit all these unflattering adjectives, and then some. It doesn’t stop people in their tracks and command undivided attention. It doesn’t leave anyone thrilled to learn...
by thedrawshop | Jan 19, 2022 | Customer Engagement, Video Marketing
If I had to describe the function of video in one word, that word would be… Connection. Connection is the linchpin of every successful business, yours included. It’s what drives prospects to buy from you for the first time. It’s what inspires your team to do...
by thedrawshop | Jan 12, 2022 | Marketing
Referral marketing is like flossing. We all know it’s important. We all say we do it religiously whenever anybody asks. (And we make sure to look appropriately scandalised by the question.) But deep down, we know the truth… We know that we could stand to floss more...
by thedrawshop | Dec 29, 2021 | Marketing, Video Marketing
Guess what? We are 2 days away from a brand-new year! Which means you can’t swing a cat without hitting a whole bunch of articles about “69 video marketing trends you MUST capitalize on in 2022” — or similarly outrageous titles. Every December, you’ve got a crop of...
by thedrawshop | Dec 22, 2021 | Video Marketing
One of the hardest lessons of content marketing is… Content quality alone does not guarantee success. Even if you poured hours and hours of research into discovering the most relevant topic your ideal customers crave to learn about; even if you wrote an absolute...
by thedrawshop | Dec 15, 2021 | Video Marketing
Did you know that almost 1 in 3 viewers stop watching a video within the first 30 seconds? And a soul-crushing 45% high-tail it outta there after the first minute? That’s almost half of your potential customers gone, often before you get to breathe a word about...
by thedrawshop | Nov 11, 2021 | Business Brilliance, Video Marketing
There’s a lot of overlap between the most effective ads you’ll see online — and the goofiest, most ridiculous ads you’ve ever laid eyes on. Humor and creativity sell, especially today. Consumers are up to their necks in generic ads that don’t even try to earn their...