During this past year, a lot of us have been left searching for purpose or trying to make sense of everything that has happened. Many businesses, big and small, have had to think of innovative ways to survive and thrive throughout the hardships of the pandemic. That’s why I’ve got Ryan Friedman on the show today to share the importance of being adaptable to change and how to future-proof your business.

Listen in as Ryan explains the difference between marketing for large, established brands versus challenger brands. You will learn the five key best practices that he says all new brands must implement. Ryan is the expert when it comes to cementing your marketing strategy, so if you are looking to up your game, this is the episode for you.

In this episode, we cover topics such as:

  • The importance of being able to adapt to change.
  • How to connect your brand to your market.
  • Whether it’s possible to future-proof your business.
  • How to drive meaningful growth.
  • Five key best practices that new brands need to employ.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!


What you will hear:

[2:35] How Ryan got into the marketing role he is in today.

[4:08] The difference between marketing for large brands versus challenger brands.

[10:50]
 Five key best practices that new brands need to implement.

[12:58] 
Insights on how to approach your marketing efforts.

[21:12]
How awareness advertising can contribute to growth.

[24:09]
What growing brands need to do.

[32:15]
Why most consumers buy brands, not products, and how to play into that.

[37:55]
Why you should create an emotional connection with your customers.

Ideas Worth Sharing:

You really have to figure out how to make marketing generate the results you need off of fewer resources.” - @RyFriedman Click To Tweet “The competitive landscape is much more demanding, on account of the fact that it’s much easier today to launch a brand than it was 10-20 years ago. The bar has lowered so much more.” - @RyFriedman Click To Tweet “Make certain that your brand connects with people, that your product is right, that the experience you’re putting out there is right, and that it’s connecting with people in a meaningful way.” - @RyFriedman Click To Tweet “Most consumers buy brands, not products.” - @RyFriedman Click To Tweet

Resources:

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