Today we are talking about a specific type of communication that can really set you apart from other brands in your industry: handwritten notes. David Wachs is the founder of Handwrytten, an organization that is bringing back the long-lost art of letter writing by using a scalable robot-based solution that actually writes your notes in pen. This is a service that some of the greatest brands from all different types of industries are using, and it is changing the way that these brands are connecting with their audience.

In this episode, David talks about why he developed this platform that allows you to send handwritten notes to your customers or prospects by integrating with your CRM and automating the process. You’ll learn when you might want to consider sending old-school letters to get the best ROI for your brand, your relationships, and, ultimately, your revenue.

In this episode, we cover topics such as:

  • Why David saw a need for a service like Handwrytten.
  • The process behind Handwrytten.
  • CRMs that Handwrytten is integrated with.
  • Why the small touches can make a big difference to customer satisfaction.
  • Why the handwritten note is an ideal way to stand out from the other brands in your industry.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[3:25] Why David started Handwrytten.

[11:10] How Handwrytten works.

[15:00] When to consider sending a handwritten note to your audience.

[26:10] How to ask for the address of your audience.

[28:15] Ways you can automate the handwritten note process with Handwrytten.

[31:45] The biggest challenge that David faced starting Handwrytten.

[37:00] The best and worst part about this year for him.

Ideas Worth Sharing:

[bctt tweet=”“People are drowning in messaging, and none of it really stands out, no matter how personal it might seem.” – @Handwrytten” username=”=”@summerfelixmulder”]

[bctt tweet=”“What’s the ROI of not sending a thank you note?” – @Handwrytten” username=”=”@summerfelixmulder”]

[bctt tweet=”“People have unlimited transparency and unlimited options, so the fact that they chose you is a gift.” – @Handwrytten” username=”=”@summerfelixmulder”]


Subscribe & Review in iTunes

Are you subscribed to Backstage Business? If not, I strongly suggest you do. This way you won’t miss a thing! Subscribe here: Backstage Business

And here’s what we would be the ultimate supreme: If you left me a review on for Backstage Business as well. This will help other genius business leaders and entrepreneurs like you find the podcast.

Plus, it would be super fun for me to get to enjoy my morning coffee while reading them! Just click here, click open in iTunes, select “Ratings and Reviews”, tell me your favorite moment and best takeaway and I may just send you a really cool token of thanks!