Mimic Technologies

Whiteboard Video Creates a $250k Bump in Annual Revenue Within 45 Days

Our Results for Mimic Technologies


Increased annual revenue

by over $250,000 within 45 days of launching their new whiteboard video on their homepage



a perfect-pitch in under 5 minutes

The Problem

The Mimic Technologies website did not quickly communicate Mimic’s value quickly and concisely to their already busy target audience.

They wanted to communicate that Mimic Technologies has built a technology support department with a singular focus to serve RIA firms with a fanatical level of customer service and support. Their industry knowledge and focus around RIA firms means there is no learning curve on a client’s business, and that Mimic has the best practices for RIA firms that are proven to work, and that are immediately ready to be implemented and make an immediate impact on their RIA firm.

The problem was that was not immediately obvious to the visitors of their website.

Because of they did not quickly and powerfully communicate to visitors on the website, selling opportunities were lost.

The Solution

Create a whiteboard video that communicates quickly and directly to their targeted audience, getting them to sign up for a no-obligation Network Assessment of their current IT environment.

This target audience includes: 1) The owner or CEO of a RIA firm. 2) The Chief Compliance Office of a RIA firm. 3) The person in charge of Operations for a RIA firm.

The video must be immediately engaging and illuminate the costs and challenges the target audience faces with their current IT set up.

Mimic also needed the video to be a sales tool to introduce the company prior to any sales call; thus, allowing Mimic’s team to go into every meeting or sales call with the customer knowing exactly what they do in under 5 minutes.

We use our whiteboard video to really get our message out to our client, what makes us unique and different from all the other IT providers in our industry. First of all, our clients think the video is amazing, engaging and really draws out what makes us special. This video did that! It made them raise their hand and from there, we were able to put them into our sales process.

Mimic Technologies

Watch the Video