7 Deadly Sins of B2B Video Marketing – and How to Avoid Them

  There are many misconceptions around B2B marketing. Chances are, you’ve heard at least some of them: “Consumers buy on impulse. Businesses buy rationally.” “Video marketing doesn’t work with B2B customers! Focus on text.” “You can’t create fun video content in a B2B industry. It’s boring!” Do any of these […]

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4 Strategies to Turn Your Mistakes, Failures, and Negatives into Effective Marketing Messages

  What if everyone finds out you’re not perfect? What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public misstep, every business failure? Will they abandon you? That’s a scary thought. And it’s a real possibility. Everywhere we look, we […]

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