Sooner or later, in every discussion about content creation, someone will ask… “Which is better: short-form or long-form content?” The answer is, it depends. Both short and long-form content can be equally effective… or fall flatter than a pancake – depending on the topic, the audience, the format, and […]
Read MoreImagine that you get into a taxi. The driver promises that they’ll take you exactly where you want to go, so you sit back and wait until you arrive at your destination. But you start to notice something weird… You’re going the wrong way! “What’s happening?” you ask. The driver […]
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Imagine a crowd of your ideal customers coming to you from everywhere: walking in from the street, visiting your website, emailing you, reaching out to you on social media… Sounds like a dream come true, doesn’t it? But here’s the catch: if those ideal customers come in contact with […]
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What determines if your customers actively engage with your video… or shrug and move on to the next thing? Sure, it’s important to have a great video title that makes them interested… And a strong opening that pulls them in… But at the end of the day, you don’t want […]
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Here’s a quick riddle for you… Which 2 things do most companies treat as separate… even though they really shouldn’t? The answer is: Customer service Sales and Marketing Think about it: marketing is 100% about the relationships you have with your customers. And the quality of those relationships is […]
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Whiteboard animation video and content marketing are a match made in heaven — either that or, you know, a marketing department meeting. If your brand could use more engaging content, video is the answer… but only if you know how to use it for maximum engagement and lead generation! […]
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You know how certain people love nothing more than to criticize and poke holes in anything they encounter? The kind of people who would stare at a Van Gogh and go, “I don’t get what’s so special about it. I could paint that.” People who would travel somewhere gorgeous… […]
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When customers get to your website, most of them don’t buy on their first visit. Like “regular” shoppers, even if they know what they want (which is rarely the case!), they often don’t buy until weeks, or months, later. Sadly, many of them don’t buy anything from you, ever. […]
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Video is inherently engaging and difficult to misunderstand. Believe it or not, this is the best and the worst thing about it. The best, because (if done properly) it can outperform any other marketing medium; the worst, because lots of business owners assume that video is somehow harder to […]
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Whenever people ask us, “Should I use whiteboard animation video in my business?” – we find ourselves in a tricky position. On the one hand, it’s really tempting to get excited and shout it from the rooftops that yes, of course they should… But let’s face it – we […]
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