by Summer Felix | Mar 1, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
You want your marketing to be as effective as possible, don’t you? Of course you do. And the best way to connect with your target customers is by crafting your message in their language. The problem is, businesses aren’t very good at it! But do you know who is?...
by Summer Felix | Feb 22, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
A weak, forgettable call to action can repel even the most enthusiastic and motivated prospect. It sounds like we are exaggerating, but we aren’t. The truth is, even if you have a great offer, a bland call to action will cost you sales. It takes more than a big red...
by Summer Felix | Feb 15, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
By any standard, your marketing video is a masterpiece of persuasion. Well, by any standard except one – it doesn’t convert well. Or at all. It doesn’t make any sense! Everything about your video grabs people by the brain and hooks them instantly. Customers...
by Summer Felix | Feb 8, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Have you ever looked at a product or service and thought, “Who would even buy this?” And then, maybe months or even years later, you would buy this and wonder, “How did I ever manage without it?” Or maybe you’ve noticed it with others? An acquaintance – who...
by Summer Felix | Feb 1, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Movies and advertising have a lot in common. One of those common traits is, people quickly forget the majority of films and adverts they see. Only the lucky few “stick” in people’s memory, and become a source of inspiration for countless imitations. They are...
by Summer Felix | Jan 25, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Imagine you’re talking to your neighbor about household chores. At some point, the conversation drifts towards mowing the lawn. Your neighbor complains that she can’t, for the life of her, find a decent lawn-mower to use. They are either too expensive, or too...