by thedrawshop | Jun 8, 2023 | Business Brilliance, Marketing
Cold outreach is the worst. And cold outreach is the best. It all depends on how you use it. On the one hand, it is absolutely to blame for the dozens upon dozens of generic pitches crowding everyone’s inbox (mine too) that roughly amount to: “Dear Business Owner,...
by thedrawshop | Jun 1, 2023 | Business Brilliance, Marketing
Ding. You just got a text! How quickly are you picking up the phone to read it? Well, I don’t know about you, but unless my phone is set to Silent mode and left in the other room (standard workday procedure for me, highly recommend)… I lunge for it only...
by thedrawshop | May 25, 2023 | Business Brilliance, Marketing
There are two main ways to grow a service-based business with email marketing. The first is autoresponder sequences that nurture each lead along a set path, prospect to buyer. And the second is one-off promotions targeting one segment of an email list, or even 100%...
by thedrawshop | May 18, 2023 | Business Brilliance, Marketing
Pop quiz: What’s the #1 hardest part of marketing and sales, in your opinion? “Summer, do I really have to pick just one?” You know what? Good point! OK, I’ll go first: Timing. In marketing, timing is EVERYTHING. And yet, it often feels 100% outside of your...
by thedrawshop | May 11, 2023 | Business Brilliance, Marketing
Getting in front of a highly targeted, enthusiastic group of people HUNGRY for your offer is an amazing way to sell anything. And you don’t even have to be in the same physical location as them! Online video events — summits, workshops, webinars,...
by thedrawshop | May 4, 2023 | Business Brilliance, Marketing
Ever watched a rom com? If you have, then you’ve definitely seen the “meet cute” trope in action. Two characters bump into each other in a fateful coincidence, spilling groceries / office documents / drinks / what have you, all over the place. ...
