by thedrawshop | Jun 10, 2021 | Business Brilliance, Marketing
“Ugh, why isn’t my marketing working?” Millions of frustrated business owners are out there, asking that same question. Sadly, too often they jump to the most obvious (and wrong) conclusion. The timing of the campaign was wrong. They should have designed the sales...
by thedrawshop | Jun 3, 2021 | Business Brilliance, Marketing
The two main ingredients of business success are: Having a solid (preferably life-changing) offer to sell, and Knowing exactly who your ideal customers are. Just put #1 in front of #2, and watch the sales flood in… right? Right? In practice, things are a tad more...
by thedrawshop | May 5, 2021 | Business Brilliance, Marketing, Video Marketing
What separates a marketing video that drives engagement and conversions… from a video that makes viewers quit part-way through — and immediately forget what they saw? Every marketer and business owner wants to know the answer to this question. If only we could get...
by thedrawshop | Apr 28, 2021 | Business Brilliance, Marketing
I know, I know. The idea of making it harder for customers to buy from you sounds ridiculous on the surface. At every turn marketers and business owners are told that friction is the enemy of conversions. That they need to make it as effortless as possible for leads...
by thedrawshop | Apr 21, 2021 | Business Brilliance, Marketing, Video Marketing
For many entrepreneurs, “video marketing” might as well mean “video advertising.” Their idea of a marketing video begins and ends with a lead gen ad — an important asset, to be sure… but probably not the most effective choice for most entrepreneurs. Outside of...
by thedrawshop | Mar 31, 2021 | Business Brilliance, Marketing
Okay, raise your hand if you’d like to attract more high-quality leads for your business. So that’s everyone, huh? Well, you’re in luck — because today, I’m going to show you 4 new sources of leads for your business! And not just any leads but targeted, high-quality...
