by thedrawshop | Jul 7, 2023 | Business Brilliance, Content Marketing
The advent of AI might just kill B2B content marketing as we know it. There are two reasons why I feel so confident in saying that. Reason #1: the bar for content quality has been raised. Now, anybody can generate an almost infinite volume of passably human-sounding...
by thedrawshop | Jun 22, 2023 | Business Brilliance, Content Marketing, Customer Engagement, Marketing
So much business advice you’ll see online is focused on one thing, and one thing only: finding, chasing, and converting new customers. This overfocus on lead generation and sales colors our perception of business and marketing in every area — even content...
by thedrawshop | Apr 20, 2023 | Business Brilliance, Content Marketing, Marketing
Your customers crave entertaining content. In fact, 49% of internet users rate humorous content as the most interesting and memorable (according to HubSpot’s most recent Consumer Trends Survey), and want to see more of it. That’s 1 in 2 potential buyers! It’s true...
by thedrawshop | Feb 16, 2023 | Content Marketing, Marketing, Video Marketing
Marketing doesn’t offer very many “silver bullets.” If you want to generate massive ROI from promoting your business, then you’d better be ready to put in work. Patient, strategic, non-flashy work. And video marketing is no exception. A lot of...
by thedrawshop | Mar 9, 2022 | Business Brilliance, Content Marketing, Marketing
4,000 blog posts published per minute. 720,000 hours of video uploaded every day. 66,000+ social media posts going live every second. That’s the content landscape right now. And it’s only going to get more crowded going forward. …Yeesh! How are you supposed...
by thedrawshop | Jan 26, 2022 | Business Brilliance, Content Marketing, Marketing
Automatic. Dull. Generic. Soulless. Rigid. Limp. Numbing. 99% of marketing copy you’ll find online fit all these unflattering adjectives, and then some. It doesn’t stop people in their tracks and command undivided attention. It doesn’t leave anyone thrilled to learn...
