by Summer Felix | Oct 11, 2017 | Content Marketing, Interactive Video, Marketing
Interactive video content is the marketing equivalent of a sports car. Take it on the open road and let it eat up the miles — and it’s the best thing ever! Use it to commute from home to work in rush-hour traffic — and you don’t understand what all the fuss was...
by Summer Felix | Sep 27, 2017 | Business Brilliance, Content Marketing, Marketing, Virtual Reality
So… you know how 99% of service providers are terrible? (If you’re reading this – and you run a service business – you’re probably one of the good ones. Thank you for that!) Companies that do virtual reality content creation are no different. In fact, because...
by Summer Felix | Sep 20, 2017 | Content Marketing, Fun, Virtual Reality
When done right, virtual reality videos can grab your viewers by the brain like nothing else. But if done done poorly… the best-case scenario is boredom – the worst-case scenario is motion sickness and maybe even vomit (gross!). That’s why in today’s article...
by Summer Felix | Sep 5, 2017 | Content Marketing, Marketing, Virtual Reality
Marketers won’t stop talking about virtual reality. They throw around words like “game changer,” and “revolutionary,” and “disruption.” But how do you actually use virtual reality in marketing? Especially when you’re not a huge brand? You know: not BMW, or Coca...
by Summer Felix | Aug 31, 2017 | Business Brilliance, Content Marketing, Virtual Reality
Here’s the most exciting thing about virtual reality: It doesn’t have to look like “the real thing.” VR lets us create and inhabit whimsical worlds that look like dreams, or cartoons, or works of art, or your favorite animated movies. It...
by Summer Felix | Aug 23, 2017 | Business Brilliance, Content Marketing, Marketing
Let’s get one thing straight: virtual reality is not the future. It’s the present. It’s already a huge market, on track to break $100 billion by 2021. And within the next two years, virtual reality is predicted to disrupt every major industry on the planet – including...