by Summer Felix | Aug 16, 2017 | Business Brilliance, Content Marketing, Marketing
If you had a dollar for every time you heard or read this tired marketing advice, you could probably buy an island and have enough cash left over to build a doomsday compound on it. But this conventional wisdom is not as ironclad as it seems. And in today’s...
by Summer Felix | Aug 10, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Have you ever seen a piece of content with lots of views, comments, and shares… …and wondered why? You thought, “That’s poorly made! Why all the attention?” Actually, that’s putting it mildly. What you really thought was probably, “I could make something...
by Summer Felix | Aug 2, 2017 | Business Brilliance, Content Marketing
Some words and phrases sound so nice in your head… They make you appear so professional… But they are like kryptonite for your business. And every time you say or write one of them in the hopes of getting a customer, you’re actually killing your chances of...
by Summer Felix | Jul 26, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
This post is Part Two in a two-part series. If you missed Part One last week, you can catch up on it here. Or feel free to jump right in! Last week, we took down some of the “sacred cows” of content marketing ‒ content that everyone creates in such huge...
by Summer Felix | Jul 19, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Content is like magic tricks. The first time somebody shows you a good one, you’re blown away. Rinse and repeat enough times, though ‒ and it gets boring. Your eyes start wandering in search of something new and shiny… …only everyone else is doing the...
by Summer Felix | Jul 12, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
“Wait, why would I want to market to non-customers?” That’s a good question, and you are 100% right to wonder. Your business lives and dies by its sales… isn’t it better to focus only on buyers? Not necessarily – here’s why… Apart from paying customers you...