by thedrawshop | Jun 22, 2023 | Business Brilliance, Content Marketing, Customer Engagement, Marketing
So much business advice you’ll see online is focused on one thing, and one thing only: finding, chasing, and converting new customers. This overfocus on lead generation and sales colors our perception of business and marketing in every area — even content...
by thedrawshop | Jan 19, 2022 | Customer Engagement, Video Marketing
If I had to describe the function of video in one word, that word would be… Connection. Connection is the linchpin of every successful business, yours included. It’s what drives prospects to buy from you for the first time. It’s what inspires your team to do...
by Summer Felix | Jul 10, 2018 | Cartoon Animation, Customer Engagement, Video Marketing
Your video lives or dies by its first five seconds. If you can capture the attention of your viewers, chances are they will stick around and watch the rest. If you fail, they will most likely leave, never to return – no matter how awesome the remainder of your video...
by Summer Felix | May 29, 2018 | Cartoon Animation, Customer Engagement
There are countless visual styles you could choose for your marketing videos. Why would you go with whiteboard animation videos over other options? It doesn’t look like much. It’s not fully animated the way cartoons are. And there’s a giant hand moving all over the...
by Summer Felix | Apr 6, 2018 | Content Marketing, Customer Engagement, Marketing
There are two annoying myths about video marketing. The first is that only big businesses can use it effectively. And the second one is that everyone ever should use video marketing for business, or else their company is doomed. Doomed, we say! (Feel free to imagine...
by Summer Felix | Mar 12, 2018 | Business Brilliance, Customer Engagement, Marketing
Is video marketing worth it? How can it help your business? What kind of return can you expect on your investment, and how soon? If you’re planning to step up your video content game, you’re probably pondering these questions – and more. That’s why in today’s article...
