Interactive video content is the marketing equivalent of a sports car. Take it on the open road and let it eat up the miles — and it’s the best thing ever! Use it to commute from home to work in rush-hour traffic — and you don’t understand what all […]
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Imagine that you really love ice cream. And you’re in an ice cream store that has all the flavors. Not just your usual vanilla, chocolate, strawberry, and pistachios. But literally all of them. Every flavor and every combination you could think of. That’s how your customers feel online. Actually, […]
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So… you know how 99% of service providers are terrible? (If you’re reading this – and you run a service business – you’re probably one of the good ones. Thank you for that!) Companies that do virtual reality content creation are no different. In fact, because VR is such […]
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Marketers won’t stop talking about virtual reality. They throw around words like “game changer,” and “revolutionary,” and “disruption.” But how do you actually use virtual reality in marketing? Especially when you’re not a huge brand? You know: not BMW, or Coca Cola, or Marriott, or any of those other […]
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Let’s get one thing straight: virtual reality is not the future. It’s the present. It’s already a huge market, on track to break $100 billion by 2021. And within the next two years, virtual reality is predicted to disrupt every major industry on the planet – including yours, most likely! […]
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If you had a dollar for every time you heard or read this tired marketing advice, you could probably buy an island and have enough cash left over to build a doomsday compound on it. But this conventional wisdom is not as ironclad as it seems. And in today’s […]
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Want an easy way to increase your revenue? Learn to get inside your customers’ heads. If you know how people think and make buying decisions, you will always be able to get more sales. And here’s the first thing you want to know: Everyone you’ve ever met, or will […]
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In 2009, a man named Rufus Griscom pitched his company, Babble, to venture capitalists. He brought in over $3 million in funding. Two years later, in 2011, he pitched Disney to acquire the company. Disney ended up buying Babble for $40 million. On the surface, this reads like a […]
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There are two kinds of advice that stick with you. The first is painfully conventional, overused advice that everyone spouts at you from everywhere. “Put your customers first!” “You should have several small meals per day.” “Start every day with a to-do list.” And the second is outrageous, contrarian […]
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Better than any other type of content, video helps your business to attract as many fresh leads as possible. For starters, it’s more engaging. After all, the human brain processes video 60,000 times faster than text. It’s also more memorable – visuals in combination with audio engage several types […]
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