Here at The Draw Shop, we’ve always said that going viral is overrated. But then again, we’ve had our videos go viral numerous times – like this book trailer, or this hybrid live-action/whiteboard animation music video… So it’s easy for us to say that like it’s no big deal! The […]
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Your brand needs to shine through everything you do – including your video content. If it doesn’t, you’ll have a tougher time generating leads, getting exposure, and converting prospects into customers. For this reason, animated videos get a bad rep. Most entrepreneurs assume that animation will clash with their brand […]
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People often ask us, “I’m in real estate. Will explainer videos work for me?” It’s understandable: when you do business in such a hyper-competitive industry, you want your marketing to be as effective as possible. Well, ten times out of ten, the answer to that question is yes – if […]
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Whiteboard videos for websites can skyrocket your online conversions… when done right. Whether it’s making your landing page 80% more effective or adding multiple six figures to your annual revenue – all of which is possible, and all of which we’ll discuss! – there are certain steps you want to […]
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A well-made animation video can do wonders for your business (just ask our clients). But the process of creating one and using it in your marketing ain’t exactly intuitive! It’s equal parts an art and a science. That said, there are certain rules of thumb you can follow to make […]
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On the surface, whiteboard animation video and ecommerce seem like the worst match possible. Ecommerce videos use live-action visuals and focus on the product. Whiteboard animation is stylized and focuses on characters and stories. Well, today we’ll prove that they are compatible! In fact, by the end of this article […]
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It’s 2018, and the question is no longer, “Do I need video marketing?” (Yes!) Now it’s more like, “Can you even succeed without video marketing?” And the answer is: sure… but why make it harder on yourself? When asked what type of content they want to see from a brand […]
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Year after year, everyone and their mother make predictions about video marketing trends that will define the future… with, shall we say, varying success. Presumably, they also write those predictions to a campy sci-fi soundtrack. But we digress! We’re almost halfway through 2018. So we thought it would be fun […]
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Love it or hate it, social video is here to stay. And judging by the numbers, consumers love it – a lot! On Facebook alone, users watch 8 billion videos (or 100 million hours) per day. Across all social media platforms, video consumption is growing exponentially. That means, if you’re […]
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Reality check: video is not the silver bullet everyone says it is! The Internet is a graveyard of thousands upon thousands of marketing videos that failed to attract views, failed to hold people’s attention, and most importantly – failed to convert! If you don’t want your video marketing content to […]
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