Marketing and Selling with Integrity in Times of Crisis So: who else feels weird about marketing and sales right now? Raise your hands, don’t be shy. You’re not alone. To many marketers and business owners, the idea of making money during a pandemic feels wrong. If...
The #1 Secret Behind Marketing Videos that Convert If you ask 100 marketers about what makes an effective marketing video… you’ll probably get 100 different answers! Like… “Lay out your strategy in advance.” “Don’t forget to address objections.” “Use...
5 Ways to Turn Your Content Into High-Impact Marketing Videos Sometimes, content marketing feels like a crapshoot. For most businesses, the process looks something like this: Step 1. Come up with an idea Step 2. Create the content Step 3. Hope for the best That,...
3 Underrated but Effective Video Promotion Strategies for Your Content There are two kinds of video promotion strategies. The ones that you’re supposed to do, like posting on social media, emailing your list, or bugging influencers for a share. You know — the basic...
5 Reasons Your Brand Needs Video (Beyond Boosting Sales) Yes, video marketing can help you increase conversions and make more sales. But it’s not the only reason your brand needs video — not by a long shot! (To be fair, boosting sales is more than enough...
5 Mistakes You’re Probably Making with Your Social Video Ads – and How to Fix Them If you’re using paid traffic to grow your business, this has probably happened to you. You create some neat-looking video ads. You put them up on social media. You set a...
