Tiny Shifts, Big ROI: 5 Ways to Grab Your Audience’s Attention with Microcopy How often do you pay attention to microcopy on your website? You know, things like button text, placeholders, notifications, form fields… Most business owners don’t think...
The #1 Mistake That Keeps Businesses Broke and Struggling — and How to Fix It Lack of sales is the #1 reason businesses fail. Entrepreneurs blame lack of sales on lots of things: poor marketing and messaging, misaligned offer, too much competition, you name...
6 Creative Marketing Strategies to Grow Your Business with Landing Pages Real talk: Most businesses aren’t using landing pages to their fullest potential. Which is kind of funny, if you think about it. I mean, landing pages are so universal, so accepted as...
5 Strategies to Convey Authority and Credibility for Your Offer and Brand — with the Power of Video Does your brand inspire trust? Here’s why I’m asking: customers will only give you their attention, money, and loyalty if they know they can trust you. If they...
Want to Really Understand Your Customers? Use These 3 Strategies to Unlock Profitable Insights About Your Market Here’s a huge mistake entrepreneurs make all the time — even experienced ones! They make business decisions based on assumptions about their target...
4 Immediate Strategies for Warming Up New Leads and Getting them Pumped to Follow You Pop quiz: How do you turn cold leads into red hot, eager, paying customers? You’re probably thinking, “That’s easy, Summer! You warm them up and nurture them until they are...
