by thedrawshop | Jul 28, 2021 | Marketing, Video Marketing
Marketing a service-based business is much more challenging than it seems. It’s not enough to just say, “Hey, we’ll power wash your driveway for $XXX!” — and brace for an army of new clients to take you by storm. No, you’ll have to deal with questions like… “Why...
by thedrawshop | Jul 22, 2021 | Marketing
A well-optimized landing page is like a perfectly smooth runway, guiding your leads straight to the offer. From the moment they first land on the page (pun intended), and until they enter your funnel, it’s all a carefully crafted experience designed to maximize...
by thedrawshop | Jul 15, 2021 | Marketing, Uncategorized, Video Marketing
You’ve created a glorious explainer video for your business. You’ve put a ton of effort into it, and it shows! Your video communicates the game-changing value of your offer, and your brand, with clarity and power. It’s pure persuasion poetry. …But if you can’t...
by thedrawshop | Jul 1, 2021 | Marketing
Today, I want to talk to you about a serious problem that affects businesses of all sizes, in every industry. Lead decay. Lead decay is what happens when the leads you’ve generated don’t become paying customers (or clients). Overtime, many of them gradually stop...
by thedrawshop | Jun 24, 2021 | Marketing, Video Marketing
If you set a goal to double conversions on one of your marketing videos, how would you accomplish that? That’s a challenging question to answer… because there are just so many options! A lot of business owners tackle this problem the same way: Step 1. Make a...
by thedrawshop | Jun 16, 2021 | Marketing, Video Marketing
Whenever I talk to other entrepreneurs about video marketing, the same question comes up again and again. “How do I know it’s going to be worth it?” I get why that is. Unlike other forms of content marketing, video comes with a hefty barrier to entry. It’s not as...
