On the surface, whiteboard animation video and ecommerce seem like the worst match possible. Ecommerce videos use live-action visuals and focus on the product. Whiteboard animation is stylized and focuses on characters and stories. Well, today we’ll prove that they are compatible! In fact, by the end of this article […]
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It’s 2018, and the question is no longer, “Do I need video marketing?” (Yes!) Now it’s more like, “Can you even succeed without video marketing?” And the answer is: sure… but why make it harder on yourself? When asked what type of content they want to see from a brand […]
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Year after year, everyone and their mother make predictions about video marketing trends that will define the future… with, shall we say, varying success. Presumably, they also write those predictions to a campy sci-fi soundtrack. But we digress! We’re almost halfway through 2018. So we thought it would be fun […]
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Love it or hate it, social video is here to stay. And judging by the numbers, consumers love it – a lot! On Facebook alone, users watch 8 billion videos (or 100 million hours) per day. Across all social media platforms, video consumption is growing exponentially. That means, if you’re […]
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Reality check: video is not the silver bullet everyone says it is! The Internet is a graveyard of thousands upon thousands of marketing videos that failed to attract views, failed to hold people’s attention, and most importantly – failed to convert! If you don’t want your video marketing content to […]
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There are two annoying myths about video marketing. The first is that only big businesses can use it effectively. And the second one is that everyone ever should use video marketing for business, or else their company is doomed. Doomed, we say! (Feel free to imagine us waving our hands […]
Read MoreIs video marketing worth it? How can it help your business? What kind of return can you expect on your investment, and how soon? If you’re planning to step up your video content game, you’re probably pondering these questions – and more. That’s why in today’s article we’re going to […]
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Every day, you hear all this hype about how video marketing can skyrocket your business growth: give you more traffic, more leads, higher conversion rates – you name it. And much of it is true! With one major caveat: To get results, you need a rock-solid video marketing strategy. That […]
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Let’s be real: You’re not made of money. If you want to grow your business without blowing a giant hole in your company budget, getting the biggest bang for your buck is a must. And if you’re weighing up the pros and cons of investing in whiteboard animation, nailing down […]
Read MoreSuccessful marketing videos take a lot of creativity and imagination to create. They also take blood, sweat, tears, ruthless focus – and a whole bunch of hard choices. And that’s what we’ll talk about today. Fun! In this article, we’ll examine 7 counter-intuitive secrets about making an effective marketing video. […]
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