by thedrawshop | Jul 17, 2019 | Business Brilliance, Marketing, Video Marketing
The Surprising Science Behind Stories that Convert — 5 Mind-Blowing Facts Picture this: It’s a sunny day at the beach. A young couple is out on a date, enjoying themselves. But what’s this? Some random guy decides it would be funny to kick sand in their...
by thedrawshop | Jul 10, 2019 | Business Brilliance, Marketing, Video Marketing
Story Branding 101: Rethinking the Hero’s Journey. Don’t Be the Hero — Be the Yoda Poor hero’s journey. Entrepreneurs everywhere keep using its formula… and they keep getting it wrong. Seriously, if we had to name the #1 most misunderstood idea in...
by thedrawshop | Jan 24, 2019 | Marketing, Video Marketing, Whiteboard Videos
On the surface, using marketing videos seems like a poor deal. “So you’re saying I need to invest a lot of time, money, and effort into high-quality video content… just because it’s the hot new thing right now? Can’t I just keep doing what I’m doing?” Well, here’s the...
by Summer Felix | Jul 18, 2018 | Marketing, Video Marketing
Here at The Draw Shop, we’ve always said that going viral is overrated. But then again, we’ve had our videos go viral numerous times – like this book trailer, or this hybrid live-action/whiteboard animation music video… So it’s easy for us to say that like it’s...
by Summer Felix | Jun 26, 2018 | Awesome Animation Videos, Content Marketing, Marketing
Your brand needs to shine through everything you do – including your video content. If it doesn’t, you’ll have a tougher time generating leads, getting exposure, and converting prospects into customers. For this reason, animated videos get a bad rep. Most...
by Summer Felix | Jun 20, 2018 | Business Brilliance, Explainer Videos, Marketing
People often ask us, “I’m in real estate. Will explainer videos work for me?” It’s understandable: when you do business in such a hyper-competitive industry, you want your marketing to be as effective as possible. Well, ten times out of ten, the answer to that...
