Here’s What Entrepreneurs Get Wrong About Adding Digital Courses to Their Business For anyone doing business online, digital courses seem like the natural path for growth. For one, online education is a massive market — already valued at $100+ billion, and on track...
6 Underrated Marketing and Sales Assets Your Business Needs Which marketing and sales assets do you use in your business? Probably quite a few! I’m talking about things like: targeted landing pages; email sequences, sales call scripts, explainer videos, and so...
5 Mistakes that Can Break Your Marketing Video — and How to Fix Them Video marketing is an incredible growth tool for your business… when done right. Sadly, it’s all too easy to invest lots of time, money, and energy into creating video content that fails to...
4 Strategies to Make the Most of Video Marketing with Low Traffic Sometimes people ask me, “Summer, how can I go viral with my video marketing?” There’s an unspoken assumption hidden inside that question — and it’s a harmful one. You see, entrepreneurs usually...
How to Get More Traffic, Leads and Sales with a Content Amplification Strategy A lot of businesses are trapped on a “content treadmill.” They create a piece, hit Publish, promote it for a few days — and move on to the next one. Rinse and repeat. And because...
5 Clever Ways to Improve Your Marketing Funnel with Video How is your marketing funnel performing? If your answer is, “It’s fine… but it could be better,” I hear you. Of course you want to make the most of your funnel. Of course you want as many qualified...
