Facebook is Conquering the World of Video

Facebook is Conquering the World of Video

    When was the last time you glanced at your Facebook news feed? Did you notice anything interesting? Like, maybe, an avalanche of videos strewn about by any chance? It’s official: Facebook is pushing video in a huge way. And as they do, more and more...
When Is It Okay To Sell Features?

When Is It Okay To Sell Features?

    You hear the mantra all the time, “Sell benefits, not features!” But like all seemingly rigid structures, the benefits-not-features rule is made to be broken. Sometimes. First, let’s recap what the mantra means in the first place. Because it’s one of the...
I’m Dreaming of a Whiteboard Christmas

I’m Dreaming of a Whiteboard Christmas

    I’ve said it before, and I’ll say it again: Whiteboard videos make everything better! Even the holiday season. Here are two ways you can use whiteboard videos to give business a boost in November and December, while also having tons of fun! Video...