by thedrawshop | Jul 15, 2021 | Marketing, Uncategorized, Video Marketing
You’ve created a glorious explainer video for your business. You’ve put a ton of effort into it, and it shows! Your video communicates the game-changing value of your offer, and your brand, with clarity and power. It’s pure persuasion poetry. …But if you can’t...
by thedrawshop | Mar 24, 2021 | Marketing, Uncategorized, Video Marketing
Trust is weird, isn’t it? It’s one of the most important marketing metrics out there, because sales can’t happen without it… but you can’t really measure it! (Not directly, anyway.) As a business owner, all you can do is cultivate trust with your customers as best...
by thedrawshop | Feb 10, 2021 | Uncategorized
Email is still king. Even now, in 2021, it remains one of the highest-ROI marketing channels available to online entrepreneurs — generating as much as $44 for every $1 you invest in it. Today, I want to show you a few strategies to increase the power of your email...
by thedrawshop | Dec 2, 2020 | Business Brilliance, Marketing, Uncategorized
Want to Boost Your Revenue-per-Customer? Do This When it comes down to it, there are only 3 ways to grow a business. Get more customers to buy from you (self-explanatory) Get existing customers to buy more often (increasing lifetime value) Get customers to...
by thedrawshop | Sep 23, 2020 | Business Brilliance, Marketing, Uncategorized, Video Marketing
5 Strategies to Convey Authority and Credibility for Your Offer and Brand — with the Power of Video Does your brand inspire trust? Here’s why I’m asking: customers will only give you their attention, money, and loyalty if they know they can trust you. If they...
by thedrawshop | Aug 19, 2020 | Business Brilliance, Marketing, Uncategorized
3 Keys to Success with Online Courses in 2020 (and Beyond) Building and launching a profitable online course right now, in 2020, feels a lot harder than 10 or even 5 years ago. For starters, there are just so many of them already — for every niche you can...
