5 Strategies to Convey Authority and Credibility for Your Offer and Brand — with the Power of Video Does your brand inspire trust? Here’s why I’m asking: customers will only give you their attention, money, and loyalty if they know they can trust you. If they...
3 Keys to Success with Online Courses in 2020 (and Beyond) Building and launching a profitable online course right now, in 2020, feels a lot harder than 10 or even 5 years ago. For starters, there are just so many of them already — for every niche you can...
How to Come up with a Winning Online Course Idea (Or Several!) You’ve been thinking about creating an online course for a while now. But the problem is… you don’t know what kind of course to build. Maybe you don’t have a single idea — or vice versa, you have...
5 Steps to Optimize Your Marketing Videos for Engagement This is going to sound counter-intuitive, but… Right now is a great time to market your product or service. According to Akamai — one of the biggest cloud service providers — internet traffic is up over...
Is Your USP Crisis-Proof? How to Make Your Offer Stand Out Right Now Every business owner on the planet is facing the same challenge right now. For the first time in history, they know exactly what their customers are thinking about, day in and day out....
(Not) Business As Usual: Finding Opportunities for Growth in Uncertain Times — 5 Examples from Different Industries We’re all doing our best to navigate to the COVID-19 crisis. Every business owner we know is working hard to adapt to this new normal and keep...
