Here at The Draw Shop, we’ve always said that going viral is overrated. But then again, we’ve had our videos go viral numerous times – like this book trailer, or this hybrid live-action/whiteboard animation music video… So it’s easy for us to say that like it’s no big deal! The […]
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Your video lives or dies by its first five seconds. If you can capture the attention of your viewers, chances are they will stick around and watch the rest. If you fail, they will most likely leave, never to return – no matter how awesome the remainder of your video […]
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A well-made animation video can do wonders for your business (just ask our clients). But the process of creating one and using it in your marketing ain’t exactly intuitive! It’s equal parts an art and a science. That said, there are certain rules of thumb you can follow to make […]
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On the surface, whiteboard animation video and ecommerce seem like the worst match possible. Ecommerce videos use live-action visuals and focus on the product. Whiteboard animation is stylized and focuses on characters and stories. Well, today we’ll prove that they are compatible! In fact, by the end of this article […]
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It’s 2018, and the question is no longer, “Do I need video marketing?” (Yes!) Now it’s more like, “Can you even succeed without video marketing?” And the answer is: sure… but why make it harder on yourself? When asked what type of content they want to see from a brand […]
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Year after year, everyone and their mother make predictions about video marketing trends that will define the future… with, shall we say, varying success. Presumably, they also write those predictions to a campy sci-fi soundtrack. But we digress! We’re almost halfway through 2018. So we thought it would be fun […]
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Love it or hate it, social video is here to stay. And judging by the numbers, consumers love it – a lot! On Facebook alone, users watch 8 billion videos (or 100 million hours) per day. Across all social media platforms, video consumption is growing exponentially. That means, if you’re […]
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Reality check: video is not the silver bullet everyone says it is! The Internet is a graveyard of thousands upon thousands of marketing videos that failed to attract views, failed to hold people’s attention, and most importantly – failed to convert! If you don’t want your video marketing content to […]
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