5 Strategies to Convey Authority and Credibility for Your Offer and Brand — with the Power of Video Does your brand inspire trust? Here’s why I’m asking: customers will only give you their attention, money, and loyalty if they know they can trust you. If they...
5 Mistakes that Can Break Your Marketing Video — and How to Fix Them Video marketing is an incredible growth tool for your business… when done right. Sadly, it’s all too easy to invest lots of time, money, and energy into creating video content that fails to...
4 Strategies to Make the Most of Video Marketing with Low Traffic Sometimes people ask me, “Summer, how can I go viral with my video marketing?” There’s an unspoken assumption hidden inside that question — and it’s a harmful one. You see, entrepreneurs usually...
How to Get More Traffic, Leads and Sales with a Content Amplification Strategy A lot of businesses are trapped on a “content treadmill.” They create a piece, hit Publish, promote it for a few days — and move on to the next one. Rinse and repeat. And because...
5 Clever Ways to Improve Your Marketing Funnel with Video How is your marketing funnel performing? If your answer is, “It’s fine… but it could be better,” I hear you. Of course you want to make the most of your funnel. Of course you want as many qualified...
Building Close Customer Relationships in the Time of Social Distancing The relationship you have with your customers is your most valuable asset. Hands down. And during this crisis, business owners have learned this lesson the hard way. People haven’t...
