by thedrawshop | Aug 21, 2019 | Business Brilliance, Marketing, Video Marketing
When — and How — to Use Humor in Your Brand Storytelling Do you want your customers to like you and trust you? Then make them laugh! Or, failing that, make them chuckle. Or at least smirk in a mildly amused fashion. When it comes to establishing a sense of...
by thedrawshop | Aug 14, 2019 | Business Brilliance, Marketing, Video Marketing
A Quick Guide to Crafting the Perfect Instagram Story If your brand uses Instagram without making the most of its Stories feature, then you’re leaving money on the table. Because with a little effort, you could be using Instagram stories to increase sales,...
by thedrawshop | Aug 7, 2019 | Business Brilliance, Marketing, Video Marketing
How to Use Customer-Led Storytelling to Grow Your Business If you want to get serious about story marketing, the first step is always the same. Stop talking about your product or service (as much), and start talking about your customers: their experiences,...
by thedrawshop | Jul 31, 2019 | Business Brilliance, Marketing, Video Marketing
5 Reasons Brand Storytelling Fails — and What You Can Do About It Storytelling is the greatest form of marketing ever created — but that doesn’t mean it can’t backfire! When you’re telling a story in private, it’s not so bad. The...
by thedrawshop | Jul 24, 2019 | Business Brilliance, Marketing, Video Marketing
10 Super-Short but Awesome Marketing Videos to Inspire You If you want to get started with video marketing, you might feel like you have to do something capital-B Big. You know, like a 3-minute explainer video that lays out everything there is to know about...
by thedrawshop | Jul 17, 2019 | Business Brilliance, Marketing, Video Marketing
The Surprising Science Behind Stories that Convert — 5 Mind-Blowing Facts Picture this: It’s a sunny day at the beach. A young couple is out on a date, enjoying themselves. But what’s this? Some random guy decides it would be funny to kick sand in their...
