by thedrawshop | Aug 3, 2023 | Video Marketing
As a business owner, I bet you come across a ton of marketing videos trying to sell you something. (I know I do! It comes with the job.) And I also bet that the vast majority of these B2B marketing videos try to sell things to you in the same generic, lifeless,...
by thedrawshop | Mar 16, 2023 | Video Marketing
Procter & Gamble is the largest advertiser in the world, by a mile. Last year alone, in 2022, they spent about $7.9 billion in total on ads. Yep, with a “b.” …And do you wanna know something freaky? Back in 2017, P&G cut their digital ad spend to the bone,...
by thedrawshop | Mar 10, 2023 | Video Marketing
99% of all marketing videos are duds. They never break a thousand views. They don’t get watched until the end. Nobody DMs them to all their friends with just this emoji 🤯 and zero context. But most importantly — they don’t result in a conversion. Why does...
by thedrawshop | Mar 2, 2023 | Explainer Videos, Video Marketing
I was on a call with a new client the other week. They had never made a marketing video before, and felt hesitant about going ahead with the project. This is totally understandable: video is many things, but a light commitment isn’t one of them — especially with a...
by thedrawshop | Feb 23, 2023 | Marketing, Video Marketing
Frustrating, isn’t it? You’ve poured all that money, time, and labor into creating the perfect marketing video… Or so you thought. Because while it seemed perfect to you, your audience had other ideas. And when you shared your video with them, their...
by thedrawshop | Feb 16, 2023 | Content Marketing, Marketing, Video Marketing
Marketing doesn’t offer very many “silver bullets.” If you want to generate massive ROI from promoting your business, then you’d better be ready to put in work. Patient, strategic, non-flashy work. And video marketing is no exception. A lot of...
