by thedrawshop | Jan 15, 2020 | Business Brilliance, Marketing, Video Marketing
How to Create High-Converting Product Videos for Ecommerce – with the Power of Storytelling The science is in: product videos for ecommerce can, and do, boost conversions! That’s the good news. The bad news is, most brands don’t do a great job using video to sell...
by thedrawshop | Jan 8, 2020 | Business Brilliance, Marketing, Video Marketing
4 Steps to Improve Your Video Marketing Strategy for 2020 It’s a brand new year! Which means, it’s time for the all-important question… Is your video marketing strategy ready for 2020? Well, don’t worry — because you’re about to whip it into shape! In today’s...
by thedrawshop | Jan 1, 2020 | Business Brilliance, Employee Training Videos, Marketing, Video Marketing
What a Twist! How to Use Plot Twists in Brand Storytelling to Defy Expectations, Delight Your Viewers, and Boost Conversions “The Empire Strikes Back,” “The Sixth Sense,” “Planet of the Apes”… If our movie output says anything about humanity, it’s this: we sure...
by thedrawshop | Dec 18, 2019 | Business Brilliance, Employee Training Videos, Marketing, Video Marketing
Your Team Needs a Vision for 2020 – Here’s How to Give Them One Many businesses share this problem: They have a really impressive-sounding mission statement that looks good on a website. Their leadership strategizes and sets lofty goals for 1, 5, even 10...
by thedrawshop | Dec 11, 2019 | Business Brilliance, Content Marketing, Marketing, Video Marketing
How to Smash Through Sales Bottlenecks Using Marketing Video Here’s how 99% of business owners use marketing video for sales. First, they publish a video. Then, they drive traffic to it hoping to generate leads. Now, it’s a great strategy that can create amazing...
by thedrawshop | Nov 13, 2019 | Business Brilliance, Content Marketing, Marketing, Video Marketing
5 Brand Storytelling Lessons from Binge-Worthy TV Shows — and How to Apply Them to Your Business There’s nothing quite like great TV to glue you to the screen and make you forget about everything else… Now, how do these shows do that? And more importantly, what can...
