by thedrawshop | Apr 17, 2019 | Video Marketing
There’s no single tried-and-true way to grow a SaaS business. If you put a bunch of SaaS founders in a room and ask them to list all the strategies they swear by — and all the ones that never worked for them — you’ll find an awful lot of overlap! The same thing...
by thedrawshop | Apr 9, 2019 | Video Marketing
(Please read this introduction in a cheesy “movie trailer” voice. Thank you.) In a world where everything is becoming commoditized, manufacturing companies find it harder than ever to get noticed, attract their ideal customers, and turn a profit. But all is not...
by thedrawshop | Apr 2, 2019 | Video Marketing
Would you like a higher SaaS conversion rate? Of course you would. Sadly, a lot of conversion rate optimization advice out there boils down to gems of wisdom like “make your CTA button red, red converts more!” — which is… unhelpful. (Seriously, that’s like...
by thedrawshop | Jan 24, 2019 | Marketing, Video Marketing, Whiteboard Videos
On the surface, using marketing videos seems like a poor deal. “So you’re saying I need to invest a lot of time, money, and effort into high-quality video content… just because it’s the hot new thing right now? Can’t I just keep doing what I’m doing?” Well, here’s the...
by Summer Felix | Jul 18, 2018 | Marketing, Video Marketing
Here at The Draw Shop, we’ve always said that going viral is overrated. But then again, we’ve had our videos go viral numerous times – like this book trailer, or this hybrid live-action/whiteboard animation music video… So it’s easy for us to say that like it’s...
by Summer Felix | Jul 10, 2018 | Cartoon Animation, Customer Engagement, Video Marketing
Your video lives or dies by its first five seconds. If you can capture the attention of your viewers, chances are they will stick around and watch the rest. If you fail, they will most likely leave, never to return – no matter how awesome the remainder of your video...
