by thedrawshop | Jul 28, 2021 | Marketing, Video Marketing
Marketing a service-based business is much more challenging than it seems. It’s not enough to just say, “Hey, we’ll power wash your driveway for $XXX!” — and brace for an army of new clients to take you by storm. No, you’ll have to deal with questions like… “Why...
by thedrawshop | Jul 15, 2021 | Marketing, Uncategorized, Video Marketing
You’ve created a glorious explainer video for your business. You’ve put a ton of effort into it, and it shows! Your video communicates the game-changing value of your offer, and your brand, with clarity and power. It’s pure persuasion poetry. …But if you can’t...
by thedrawshop | Jun 24, 2021 | Marketing, Video Marketing
If you set a goal to double conversions on one of your marketing videos, how would you accomplish that? That’s a challenging question to answer… because there are just so many options! A lot of business owners tackle this problem the same way: Step 1. Make a...
by thedrawshop | Jun 16, 2021 | Marketing, Video Marketing
Whenever I talk to other entrepreneurs about video marketing, the same question comes up again and again. “How do I know it’s going to be worth it?” I get why that is. Unlike other forms of content marketing, video comes with a hefty barrier to entry. It’s not as...
by thedrawshop | May 27, 2021 | Marketing, Video Marketing
Video is the most versatile marketing tool available to entrepreneurs, hands down. But 99 times out of 100, businesses use it for one thing: generating leads. Now, don’t get me wrong — creating a consistent flow of high-quality leads is critical to the success of...
by thedrawshop | May 20, 2021 | Marketing, Video Marketing
Sometimes, entrepreneurs ask me, “Summer, what’s a good low-cost way to get into video marketing?” Easy! Do this: Get in front of a decent camera and mic (your iPhone will do at the beginning) Deliver the message your customers need to hear — directly Teach them....
