by thedrawshop | May 5, 2022 | Business Brilliance, Marketing, Video Marketing
Sometimes I get asked: “Summer, I’m in B2B. Is it too late for me to get into video marketing? It feels like everyone and their hamster is doing it, and my message stands no chance of getting noticed.” If that’s you… I feel you. The B2B space is absolutely drenched...
by thedrawshop | Mar 23, 2022 | Marketing, Video Marketing
Imagine this: You want to create a profitable marketing video for your business. The kind that will grab your ideal customers by the eyeballs and make them pant, drool, and swoon over your product or service. So, where do you start? You consider how best to...
by thedrawshop | Feb 23, 2022 | Marketing, Video Marketing
Video is becoming the go-to marketing tool of choice for businesses that sell to other businesses. Actually, scratch that: it has already become the single most important marketing channel in the B2B space. See for yourself: 81% of B2B companies use video marketing; ...
by thedrawshop | Jan 19, 2022 | Customer Engagement, Video Marketing
If I had to describe the function of video in one word, that word would be… Connection. Connection is the linchpin of every successful business, yours included. It’s what drives prospects to buy from you for the first time. It’s what inspires your team to do...
by thedrawshop | Dec 29, 2021 | Marketing, Video Marketing
Guess what? We are 2 days away from a brand-new year! Which means you can’t swing a cat without hitting a whole bunch of articles about “69 video marketing trends you MUST capitalize on in 2022” — or similarly outrageous titles. Every December, you’ve got a crop of...
by thedrawshop | Dec 22, 2021 | Video Marketing
One of the hardest lessons of content marketing is… Content quality alone does not guarantee success. Even if you poured hours and hours of research into discovering the most relevant topic your ideal customers crave to learn about; even if you wrote an absolute...
