Ken Knorr is the CEO and founder of white label digital marketing company That Company. His business supports marketing firms in providing high-quality SEO, PPC, social media, and reputation management services—all under their own brands. He has been in this for over a decade, and he joins the show today to share his knowledge and insight into marketing, branding, and so much more.
Listen in to hear how he got started and how his company successfully provides scalable white label marketing solutions. Ken also gives some really valuable insight on how to handle big changes in the market and how to navigate challenging times as a business. From important mental shifts to clever and unique solutions, this episode is full of tips and tactics that will help you grow and improve your business and marketing no matter what current issues are happening around you.
In this episode, we cover topics such as:
- Why every day should be the best day of your life.
- How to create your own outcome in the midst of chaos.
- Why this isn’t a time to shrink and pull back.
- Breaking down SEO and important changes in engagement.
- Knowing the space that you are competing in.
Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!
What you will hear:
[4:03] How Ken started out in marketing and what brought him to where he is now.
[8:51] One of the biggest pivots his company had to make and why.
[12:03] The opportunities that come out of big upsets and challenges.
[18:28] Major shifts that have happened with That Company this year.
[24:09] Two key areas where you can make big changes.
[35:10] Understanding local and national search results.
Ideas Worth Sharing:
[bctt tweet=”“Yesterday is already over my shoulder. There’s nothing I can do about yesterday—it’s set in stone. It’s finished. Tomorrow is not guaranteed … so today is the only day of my life.” – @kenknorr” username=”=”@summerfelixmulder”]
[bctt tweet=”“You have to think differently. You have to think like an opportunist in this environment.” – @kenknorr” username=”=”@summerfelixmulder”]
[bctt tweet=”“Interaction and engagement becomes this huge thing, and I don’t think that most companies are realizing this change.” – @kenknorr” username=”=”@summerfelixmulder”]
Resources:
- Ken Knorr: LinkedIn | Twitter
- That Company
- SEO Company
- Double Down or Hunker Down – Marketing Choices During COVID19
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