I hope you’re enjoying my ongoing series on marketing and sales funnels. 🙂

If you’ve been following along with me, then by now you’ve learned:

  1. How to earn high-quality attention from your leads
  2. How to qualify them and inspire them to take action
  3. How to build early trust with your leads by giving them value upfront
  4. And finally — how to nurture those leads into warm, eager prospects

Can you guess what we have left? 🙂

That’s right — closing that warm lead on your offer… otherwise known as selling.

On today’s episode of Backstage Business, I’m going to show you how to develop the #1 most valuable (and most intimidating!) skill for any entrepreneur — sales.

You will learn how to connect with people by understanding what their points of interest are, and figuring out what their best outcome would be. I will walk you through the right questions to ask on a sales call with your prospect; why it’s important to make the sales call about them and not you or your offer; how to feel confident about selling; and more.

In this episode, we cover topics such as:

  • How to close on a lead.
  • The importance of ensuring the customer is right for you.
  • How to connect with people the right way.
  • What a great call should sound like.
  • Why identifying the problem is crucial.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[2:44] What we will be focusing on in this episode.
[4:23] The importance of connecting with people.
[5:47] Why you must “be on their team.”
[8:11] The importance of finding their “why.”
[10:12] Why it’s key to find out where they want to be.
[14:17] How to discover what will happen when their problem is solved.
[20:44] What to ask before you get to pricing.

Ideas Worth Sharing:

As a copywriter and a person who sold on the phone, I learned that connecting with people was critical. And I also learned that so many people do it wrong. - @TheSummerFelix Click To Tweet When you have a lead who has raised their hand in interest of what you do because you put out good marketing that caught their attention, you now need to understand where they are at in that moment. - @TheSummerFelix Click To Tweet When you talk about what you do and how great your service is, people feel that the conversation is all about you instead of them. - @TheSummerFelix Click To Tweet

Resources:


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