Suz Chadwick is a bold business, branding, and speaker coach who knows what works when it comes to creating a brand that stands out. She is the author of Play Big, Brand Bold, the host of the Brand Builder’s Lab Podcast, and the creator of the Brand Builder’s Academy and the Bold Speaker’s Collective. She has also been recognized by Yahoo! Finance as a Top 10 Branding Coach and has written for many well-known publications such as Entrepreneur.com and SavvySME.

Suz’s focus is on working with women in business to create confidently bold brands and profitable businesses without the burnout, and she joins me today to talk all about building a bold brand and figuring out what you want to be known for. Listen in as she shares her top advice for building a brand that stands out from the crowd, how a brand is so much more than a name and an aesthetic, and how bold branding can actually have a major positive impact on your revenue by positioning you as the go-to expert in your industry.

In this episode, we cover topics such as:

  • Why it’s important to understand your clients at a really deep level.
  • Why a brand is so much more than a color palette.
  • How bold branding can impact your revenue.
  • Why it’s important to understand exactly where your brand is positioned.
  • Why you should be articulating who you’re for and who you’re not for.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!


What you will hear:

[2:45] How Suz got her first taste in branding and how it led her to where she is today.

[6:50] What is considered a bold brand and how to bring boldness into your brand.

[11:30] Why so many people don’t do the deep brand work that makes a real impact.

[14:00] Suz’s top two pieces of advice and tips for building a bold brand.

[18:30] Why you get to determine where you play in the market.

[19:55] Suz’s third piece of advice for building a bold brand.

[25:00] Why it’s okay if your brand evolves over time.

[28:15] How bold branding impacts your business revenue.

[31:15] How you can work with Suz.

Ideas Worth Sharing:

“When it comes to branding, language is one of the most important things that you can focus on.” - @SuzChadwick Click To Tweet “Bold is about making the decision to get a little bit uncomfortable and not follow the crowd.” - @SuzChadwick Click To Tweet “Brand is an emotional connection that you have with your audience.” - @SuzChadwick Click To Tweet “The question is: What do you want to be known for?” - @SuzChadwick Click To Tweet

Resources:


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