Let’s do a thought experiment.
First, put 100 entrepreneurs in a room. Then, ask them what’s the single best strategy to grow a business.
Now, sigh in exasperation as you get 100 completely different answers! All of them correct.
You might say, “Wait, what? How can every one of these people be right? It makes zero sense!”
While there’s no magic bullet that will help you make it rain, there is such a thing as the “best” strategy – as in, the one that best fits you and your business.
Because guess what? Different people are good at different things.
Some write genius copy that makes their product sell like hotcakes. Others can’t write a sentence to save their life – but they are masters of selling stuff in person.
Some hate social media with a passion and love PPC ads. Others attract buyers in droves using social selling, but immediately burn through a six-figure ad budget with zero returns.
And some… oh well, you get the idea.
It doesn’t really matter what strategy you use. As long as it fits your personality, lifestyle, and natural abilities, you’ll make it work.
Even if someone else attempts the exact same strategy and fails miserably!
Today’s guest on the Get Genius podcast calls this concept the “simplicity zone.” Understanding it will change the way you look at business. More importantly, it will help you get more customers, make more money, and actually enjoy it in the process!
But don’t take our word for it. Instead, take it from somebody who’s done it again and again!
This week, we’re sitting down with Milana Leshinsky, the Founder of Simplicity Circle. Her story incredible – see for yourself:
Milana immigrated to the United States from Soviet Ukraine 25 years ago. Trained as a classical musician, she had zero knowledge of the business world, and only a rudimentary grasp of English.
Despite that, Milana taught herself everything she needed to build multiple six and seven-figure businesses. She’s a mover, a shaker, and a paradigm shifter. Right now, Milana is making waves by leading a Simplicity Revolution – a movement for entrepreneurs who want to grow their businesses without stress, chronic overwhelm, and burnout.
In today’s episode, she will share her vision, as well as actionable advice on how to grow your business the simple way – not to be confused with easy! You will learn:
- What you can do to identify and prioritize the best growth strategies for your personality.
- How even big companies keep things simple when they keep growing.
- The real meaning of simplicity.
And more. Enjoy the episode!
Oh, and don’t forget to take Milana’s free marketing personality type assessment, which will help you identify your strengths as an entrepreneur! You can find it in the show notes.
Click here for the full transcription
Here’s what you will learn:
[00:15] Introducing Milana
[05:18] Milana’s journey from broke musician to successful entrepreneur
[12:36] The #1 challenge of growing your business, according to Milana
[15:08] What simplicity actually means (it’s not what you think)
[19:28] How to know what you should and should not be doing to grow your business
[23:17] Tips for staying simple while growing your business, and avoiding overwhelm
[29:55] How to discover your “Marketing Personality type”
[33:11] Here’s how Milana simplifies her clients’ businesses
[36:25] Where you can learn about Milana
[38:18] The dangers of following the wrong guru
Resources from Milana:
Marketing Personality Quiz – want to know what business strategies play to your strengths and will help you grow your business faster? Discover your marketing personality type and find out!