Sales is the ultimate business skill.

One could argue it’s the ultimate life skill, too!

And like anything extremely valuable, selling takes a long time to learn – and a lifetime to master.

But you don’t have a lifetime! Your business lives and dies by your ability to sell. And we don’t just mean selling your products to customers.

We’re talking:

  • Selling your long-term vision to investors.
  • Selling your company’s mission to employees.
  • Selling your ideas and your personality to the world.

Name anything related to persuasion – and you’ll discover it can be improved with a strong grasp of salesmanship.

Today, we’re going to give you an actionable, value-packed, no-holds-barred masterclass in selling. Not just in the art and science of it – but the finer points like training your sales team, shortening the selling cycle, improving productivity, and more!

And there are few people on this planet as qualified to teach you this as Glenn Mattson!

Glenn is a seasoned sales veteran. Not only did he spend decades in the trenches – he also made a name for himself as a legendary sales trainer. Glenn has personally built one of the best-performing franchises for Sandler Training. His office consistently ranks in the top 1% of trainers worldwide. And when you listen to today’s episode, you will understand why!

If you want to create a great sales team… you go elsewhere. But:

If you need an ensemble cast of masterful salespeople who will blow past your objectives and take your business to the next level in terms of growth and revenue… you call Glenn Mattson.

That’s what Glenn excels at: not just teaching the skill of sales, but helping his private clients to recruit, train, and motivate unstoppable teams of top producers.

And in this week’s episode, he will dive deep into everything we’ve mentioned above, and more. This interview is packed with actionable advice, so you might want to take notes! You’ve been warned.

Summer, Glenn – take it away!

Click here for the full transcription

Here’s what you will learn:

[00:15] Introducing Glenn

[06:15] Glenn’s background and how he got to where he is today

[11:25] How to make a customer commit to buying – happily

[16:09] The 3 hiring mistakes sales managers make all the time

[18:57] The 3 greatest challenges salespeople face

[24:57] How to break through your clients’ cost objections

[31:10] What it’s like to work with Glenn, and how he transforms sales teams

[33:51] “The Success Triangle” – and how it can fuel your business growth

[43:55] Recovering from a plateau/decline in earnings and leaving your “success comfort zone”

[48:52] Where you can find out about more about Glenn

Resources from Glenn:

Glenn’s website