Referral marketing is hard.

Actually, scratch that.

Attracting clients by word of mouth is hard, period. Whether or not you have a referral strategy in place.

Worst of all, it’s comically misunderstood.

Most businesses don’t do referral marketing very well. But the few that have figured it out… you’ve probably heard of them.

It’s brands like Airbnb, Uber, Dropbox — some of the fastest-growing companies in the world. Their growth stems in large part from referrals.

Well… Unlimited piles of investor cash don’t hurt, either!

But without a great referral strategy, none of them would be the behemoths they are today.

We won’t be talking about fancy startups today, though. Because if you’ve read anything about referral marketing, ever, chances are that you wondered:

“Can this work for me?”

Can you grow your company with referrals if you run a small business, with no world-conquering ambitions? Or even if your business is literally just you?

The answer to both is a big, hearty YES.

And in today’s episode of the Get Genius podcast, we’re going to show you how. Or rather, our guest, the amazing Stacey Brown Randall, will show you!

Stacey is a Business Growth Accelerator who did what most entrepreneurs only dream of: she “cracked the code” for getting predictable, reliable referrals for her small business.

It wasn’t easy, though.

Stacey’s first business failed. Hard. She learned first-hand about the importance of having a steady stream of high-quality leads, and spent years developing and honing her referral marketing strategy.

She put it to the test with her second business, and the shift was profound.

In just a year, she generated 112 high-quality referrals — and never looked back. Now Stacey’s business growth and revenue is fueled by referrals, and keeps snowballing year over year.

Stacey doesn’t even have to ask her clients to bring new business to her door (don’t we all die a little inside when we have to do that?). She is completely authentic about it, and her existing clients are happy to do it!

Doesn’t that sound like every small business owner’s dream come true?

Now Stacey runs “Growth By Referrals.” She is teaching solopreneurs and micro-business owners how to implement her referral strategy for explosive growth, which creates more income and time in their lives.

Stacey is amazingly passionate about this work, and on the podcast you will hear some of her best hard-won advice about getting referrals.

If you are a solopreneur or run a very small business, this episode will be an eye-opener for you. And even if you have a mid-sized or large company, you will learn a lot. We generate a significant amount of business by word of mouth, and we still walked away with heaps of new insights!

So, without further ado, enjoy today’s conversation with Stacey Brown Randall. And don’t forget to grab a free gift from Stacey in the show notes below!

Click here for the full transcription

Here’s what you will learn:

[00:15] Introducing Stacey

[03:29] Staceys background and how she got to where she is today

[05:57] The “big-picture” steps of generating referrals…

[08:44] …and how to adapt them for your unique business needs and challenges

[11:33] Should you pay your clients for referrals? The answer might surprise you

[14:35] What kinds of businesses Stacey works with that can benefit from referrals

[16:30] Stacey’s process for helping new clients generate referrals

[20:27] Stacey’s biggest mistakes with referral marketing and what you can learn from them

[26:10] Balancing work and family life

[34:11] What Stacey thinks about the “pick your brain” question

[38:10] How to download “7 Deadly Sins of Generating Referrals”

 

Resources from Stacey:

Free download: “7 Deadly Sins of Generating Referrals” — learn exactly what not to do when pursuing referral marketing for your business.

Growth By Referrals