As we’ve talked about before, your customers can tell your story better than you ever can. There are two main reasons for this…
● Prospects give more weight to customer testimonials, than they do to your marketing messages, and…
● Customers come up with fascinating nuggets about why they enjoy doing business with you. These are ideas that can be very hard for you to imagine until you hear them.
But most of the time, when you go to a company’s website and look at their testimonials, you usually see a bunch of random comments.
How rad would it be if, instead, your customer testimonials could tell a story that leaps off the page and into the hearts of your prospects?
Here’s how you do it…
Step 1: Take your company’s strongest selling points, and turn them into a list of topics. These could be things like initial consult, customer service and support, expertise and capabilities, product quality, customer focus, etc.
Step 2: Give this list to clients when you ask them for testimonials, and ask them to pick one to write theirs about. The idea here is for them to choose the item that moved them the most, so their emotion about it can really shine through.
Step 3: Now when you post these testimonials on your site, they will read like a story! One that’s designed by you…and told by them. A winning combo when it comes to moving prospects to action.
