How do we build trust with potential clients so they feel informed enough to want to purchase your service or product? Today I am returning to my series on marketing and sales strategies and sharing how you can dramatically increase your lead generation and sales conversions.

Listen in as I describe examples of high-level and risk-free offers you can make so that your potential customers feel compelled to sign up to purchase your product. You will learn the three simple steps to creating an offer, the strategies to use when putting together a high-value, irresistible offer, and the importance of delivering on your value promise.

In this episode, we cover topics such as:

  • What the next steps are after you have discovered your ideal customer persona.
  • How to speak to your ideal customer.
  • The importance of delivering massive value when promised.
  • How to build trust with potential customers.
  • My 3-step process to creating an irresistible offer.


Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[4:18] How to market your product so it is not only super valuable but also risk-free.
[5:30] High level, risk-free offer examples.
[9:37] Strategies for putting together a high-value, irresistible offer.
[14:37] The importance of takeaway points that will continue to support your lead.
[16:29] Why your offer must be impossible to misunderstand.
[20:00] Action steps to take now.

Ideas Worth Sharing:

This is not something you are selling; this is something you are offering risk-free.- @summerfelixmulder Click To Tweet Having a high-quality, irresistible offer is going to bring in the high-quality leads that you want.- @summerfelixmulder Click To Tweet If you make a big promise and then deliver something that is just ho-hum and kind of a waste of time, you are going to lose their trust and you will lose their interest.- @summerfelixmulder Click To Tweet


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