Do you want to know the worst-kept secret to amazing sales?

Integrity is profitable.

It really is.

Some sales “gurus” might tell you otherwise. They are dead wrong.

These people have fallen for the “sleazy salesman” stereotype that haunts this industry. They believe that pushing, cajoling, manipulating, and deceiving prospects into buying their products and services will make them richer.

And the most insidious thing about this belief is… it’s half-right.

Obnoxious, high-pressure sales tactics can, and often will help you sell more. In the short term. But guess what? The people you’ve badgered into buying your products and services won’t bee grateful. They won’t come back. And they sure as sugar won’t deliver any referrals to your door!

So unless you keep finding more and more people to pester, your revenue will eventually sputter and die – along with your business.

In the long run, integrity always wins. If you sell from a place of honesty, service, and passion, you will have more eager, grateful, satisfied buyers than you know what to do with.

And today’s guest on the Get Genius podcast is living proof of that principle!

Stan Way is the founder of and is a highly sought-after sales coach and keynote speaker.

His goal is to empower individuals and businesses small and large to have massive sales results by working from a core of integrity and by delivering true value to the world.

Raised in poverty, Stan built himself up from nothing. He started out selling insurance, and quickly turned it into a six-figure career… But he walked away from it after realizing that his professional growth had peaked, and he craved new challenges and opportunities.

Over the years, Stan started a number of businesses – some wildly successful, others utterly disappointing. But sales has always been what he excelled at.

Stan has sold door-to-door, in a store, on showroom floors, over the phone, from a stage, on live webinars, and much more. And after years of working as a corporate sales trainer with multiple Fortune 100 and Fortune 500 companies Stan and Peak Sales Results focus on teaching people sales with a purpose, so that people can live the life of their dreams.

Stan’s teaching is grounded in science, his core values of integrity, service, and passion… and it’s ridiculously effective. For example, Stan’s advice generated an extra $60,000 in annual revenue in under two months – and took another from $15,000/month to multiple six figures per month…

But enough hype, as well-deserved as it is. If you want to sell more of your product or service, this episode will help you do it, period.

Sound good? Then we’ll let Stan and Summer take it away – enjoy!

Click here for the full transcription

Here’s what you will learn:

[00:15] Introducing Stan

[02:36] How Stan created Peak Sales Results

[05:30] Sales with a purpose – why you need it, and how it will help you

[10:17] 3 tips from Stan to transform your sales technique

[12:30] The best way to measure your success at selling (hint: it’s not what you think)

[14:38] How to better understand your customer

[17:30] What doesn’t work in sales (make these blunders at your own peril)

[24:05] Stan’s story of a successful customer relationship

[27:20] What it’s like to work with Stan

[28:53] How much free content should you give away? Stan weighs in

[31:20] Where listeners can learn more about Stan

Resources from Stan:

Peak Sales Results

Stan’s Facebook