“My business is in X, Y, Z Industry. Should I use whiteboard video marketing?”
We get this question a lot. So we thought: why not write an article about it?
And we did… but there’s a catch! See if you can spot it:
This week, we’ll talk about 6 types of industries that can benefit from using whiteboard animation videos in their marketing.
That’s right: not specific industries, but types of industries. We couldn’t possibly limit ourselves to just six industries – whiteboard video marketing is too versatile!
Chances are, your industry matches one of these descriptions, and you might even see it name-dropped in the article. So read on, and let’s help you figure out if whiteboard marketing videos are a good fit for your brand!
1. Emerging industries
For example: drones, biotechnology, AI, green energy
Why does whiteboard video marketing benefit them?
It’s simple, really.
If your industry is so new and cutting-edge that few people have heard about it – and even fewer believe in its success – you need to change that. You need a way to capture hearts and minds.
A way that doesn’t involve buttonholing people at social events and delivering your impassioned vision to them (while they get visibly more uncomfortable and look around for an exit).
Using whiteboard animation videos to explain your ultra-modern product or service to people will benefit you in a number of ways. It will attract early adopters who will share your vision. It will win you potential investors, business partners, and committed job candidates.
And then you take over the world. But let’s learn to walk before we try to fly, alright?
2. Software, especially SaaS
For example: healthcare, engineering, marketing, cloud computing, big data analytics
How do they benefit from whiteboard marketing videos?
Software is eating the world. And the world is bored.
Most software isn’t exciting. Not because it’s bad or doesn’t improve people’s lives in tangible ways – it does both, and very well! But because it’s hard to convey the impact and value of something that exists purely as computer code.
To do so, you need to make it real.
That’s where whiteboard video marketing comes in. If you sell software, it can make your solution sound like the most exciting thing in the world. A whiteboard animation will take what you do, and make it come alive: with characters, memorable imagery, and compelling narration.
All these elements will work together to show to your target audience why your software is awesome, what it will do for them, and how it will improve their lives.
Once you do that, converting them will become much easier!
3. Specialist services
For example: construction, financial services, insurance, consulting
Why should they use whiteboard video marketing?
Let’s face it.
If you sell a complicated, highly skilled service, there’s zero chance that your clients understand anything about what you do. That’s why they hire you – so they don’t have to worry about it!
So how do you sell a service to someone who doesn’t – and will never – comprehend how it works?
You talk to potential clients in their language. You show deep understanding of their problems, fears, desires, and goals. You make an emotional connection. You dazzle them with the vision of their potential future. And you show tangible proof that you can get them there.
And maybe you explain what you do. Y’know, a little bit.
Whiteboard marketing videos are the perfect way to do all this in a memorable, engaging way. So if you need something to demonstrate your authority and attract new clients, they can get the job done, and then some!
Did you know your marketing video needs 10 essential elements to be high-converting? We have developed a neat checklist you can use to fail-proof all your video content before you release them to the world. Click the link right below to grab it:
4. Innovative breakthroughs in ‘old’ industries
For example: any industry, potentially!
What can whiteboard video marketing do for them?
The best way to start a business is not by doing something new.
It’s by doing something old – better.
It might be an innovative mattress. Or ethically-sourced coffee. Or eyeglasses that don’t cost a fortune. If you built your business around improving a tired, old aspect of an established product or service, you absolutely deserve to shout it from the rooftops…
…or at the very least make a whiteboard marketing video about it!
This video format is great for bringing out your USP and making it the primary focus of your marketing message. You can structure your entire video around that new, bold thing you did to revolutionize a stagnant, complacent industry – and appeal to those who want something new, bold, and better.
Then those people will become your customers and your evangelists – and you can be the proud David among clumsy industry Goliaths, kicking butt and taking names!
5. Highly competitive industries
For example: travel and hospitality, retail, telecom, sales, real estate
How do whiteboard marketing videos help them?
Surviving in a crowded industry is simple.
You find a way to stand out – or your business dies. Like we said, it’s simple… but not easy.
Differentiate yourself in any way you can. You could offer an outrageous industry-defying guarantee. You could set a new standard for amazing customer service. You might develop a brand voice that cuts through indistinguishable industry chatter like a dog through homework.
And then take that differentiating aspect – and highlight it in your whiteboard animation video.
In fact, if your industry doesn’t use whiteboard marketing videos, or any video marketing in general, this alone could become your point of differentiation!
Bottom line is, embrace what makes you unlike everyone else in your competitive marketplace, and show it to your potential customers with your whiteboard videos. You won’t win most of them – but you weren’t going to anyway.
However, you will win some of them, maybe for a long time. And that’s all you nee
For example: Any and all of them, really
What can they do with whiteboard video marketing?
Humans make all decisions on emotions.
This is doubly true for decisions like donating to nonprofits. Or volunteering. Or doing pretty much anything that goes against our immediate self-interest.
If you run a nonprofit organization or a charity, you have to make potential donors feel a lot of things. Like they are making a difference. That they are a good person for donating. Like they care about the people, or animals, they are helping.
Now, all these things are true – but they’re hard to convey.
That’s where whiteboard animation videos can come in very handy. You can use them to show the emotional, human aspect of what you do, through characters and stories. And you can also drive home the “big picture” – the global scale of the issue you’re solving, the impact your viewers can make, and how it relates to their daily lives.
If you do that, you’ll find it much easier to move people to action!
Discover more ways to use whiteboard marketing videos
Whiteboard animation is a flexible tool that can help you tackle every business challenge: from hiring, to employee training, to sales, and more – no matter what industry you’re in.
The problem is, there are dozens, if not hundreds of tactics and strategies you could be using. How are you supposed to decide where to invest your time, energy, and money?
It’s our job to stay on the cutting edge of whiteboard video marketing – so you don’t have to!
Want to find out 10 ways a simple whiteboard video can help your company grow and prosper? Then download our free checklist to find out: