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We all know that videos are one of the most effective ways to engage your audience online. But what if we told you that you can use video to engage them even more?! Sounds too good to be true, right? Prepare to be amazed because interactive video marketing achieves this and much more by using interactive inputs such as mouse clicks, gestures, voice, and touch. Engaging content takes your customers on an interactive whiteboard video journey they will never forget!
How Does It Work?
Chances are, you’ve seen interactive video advertising before. But here’s a quick refresher: As the name would suggest, an interactive video is a piece of video content that you can interact with using mouse clicks, gestures, voice, touch, and more! This is accomplished using a variety of technologies – the most popular being Flash and HTML5.
Does it Work?
You bet! Interactive whiteboard videos can give your marketing campaigns some genuinely unheard-of ROI. In fact, 25-35% of marketers using interactive videos see a lift in conversions and sales. So, if you’re trying to get attention from potential customers in an extremely competitive market, want to maximize engagement and conversions for a high-value campaign, or are targeting a super-specific customer persona and want to identify them right away, then an interactive experience could be your one-way ticket to marketing heaven!
What Do I Use It For?
The possibilities are endless! But the three most popular uses are: Sales, Education, and Entertainment. So whether you want to educate your employees or customers in an engaging, attention-grabbing way or drive sales by allowing people to add a product to their shopping cart directly from your video, interactive whiteboard video is the solution for you!
Benefits of Interactive Video
…Do you have a few hours? Because we could go on and on! But we’ll keep it short and sweet for your sake. In a nutshell, if you create a well-made interactive whiteboard video can help you capture that share of your viewership you keep forgetting about, significantly speed up the sales process (even if you’re working with completely “cold” visitors), and give you a shortcut straight into your target customer’s head (helping you improve your marketing even further)… amongst other things.
Is It Right For You?
If you want to boost your conversion rates, bring more paying customers to your door, and retain your audience for much longer (while they keep buying), then interactive video marketing strategy is the way to go! Whatever the interactive video experience or goal you have in mind, The Draw Shop can help you create it. If you’re looking for a winning combination of creativity and technical knowledge, we’ve got you covered.
Contact us today to book a no-cost, risk-free pow wow to discuss your interactive video animation. We can’t wait to help enhance customer engagement and grow your business!
Shoot us a flare! firstname.lastname@example.org OR call us at 844-619-DRAW
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