Have you ever wondered what it’s like to send an email to more than one million people?

Imagine the presence of mind and the clarity it takes to do it right! Any minor inconsistency, any lapse in clarity – and you’re swamped by tens of thousands of confused messages. Oops!

More importantly, imagine that those million-plus people are the perfect leads and prospects for your business. It’s your responsibility to nurture them, to educate them, and to convert them.

Sounds scary, doesn’t it?

Communicating with so many people in a scalable, sustainable way takes a special brand of genius. In today’s episode, Summer is sitting down with someone who lives it every day – Jessica Webb, the brilliant inbound marketing mind at HubSpot.

If you haven’t heard of HubSpot, it’s a software platform for inbound marketing that helps companies attract visitors, convert leads, and close customers. Inbound marketing is all about meeting your target customer where they are, and making sure that your message hits home with the right people, at the right time.

Jessica mastered the art and science of inbound marketing – and she has impressive results to show for it:

  • As we mentioned, she concepts, writes and sends emails to a million-plus subscribers at HubSpot.
  • She promotes HubSpot content across paid social media platforms, generating high-quality leads for the company.
  • Just for fun, Jessica grew and optimized HubSpot’s Instagram account, going from 4,500 followers to 30,000 followers in one year.
  • She started her HubSpot journey in customer support, and credits her experience in that department with developing her marketing genius.

If you want to know more about inbound marketing, or marketing in general, today’s episode is a must-listen! Let’s get genius, courtesy of Jessica Webb!

Click here for the full transcript

Here’s what you will learn:

How Jessica ended up at HubSpot, and what was unusual about her journey [04:45]

Why customer service is essential for any successful business [05:20]

How thinking in terms of funnels drives HubSpot’s growth [06:00]

The advantage of using inbound marketing to get customers [07:40]

How even a “boring” industry can benefit from an inbound marketing methodology [09:42]

Making the most of Hubspot to grow your business (including some killer free tools) [11:05]

How educating your customer base and “giving before you get” makes a difference in your business [13:30]

Inbound 2016 – the fifth Inbound event for marketers and business owners [14:19]

Leadin – free lead generation tools you can’t do without [19:20]

Getting a world-class (free) education in inbound marketing with Hubspot academy [21:20]

Resources from Jessica: