Our world is changing every day—especially given everything going on with COVID—so it’s important that we shift our businesses to address this. Throughout this pandemic, virtual events are becoming increasingly popular, and for many of you, you may not realize the potential for a virtual event within your business. That’s why I’ve got Liam Austin, co-founder of Entrepreneurs HQ, on the show today to share how online summits and virtual conferences can help you grow your email list, impact, and revenue.

Listen in as Liam explains how he got started in virtual event planning and how to decide whether you are the right candidate for creating an online conference for your company. You will learn what steps to take in order to create an event that is valuable to your customers and in line with your company goals. If you’re wanting to stand out from the crowd and grow your business, this is the episode for you.

In this episode, we cover topics such as:

  • Who should consider creating a virtual event.
  • The four core benefits of creating a virtual event.
  • How to create an event that is not only valuable to your customers, but also in line with your company goals.
  • How an online event will help you grow your email list.
  • Why email lists are more valuable than social pages.
  • How to get influencers to speak at your summit.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[5:55] How Liam got into virtual event planning.
[10:30] How to decide if you should plan a virtual event.
[12:35] The first steps to creating an online conference.
[16:26] Should you grow an email list before the event?
[23:59] The best conversion channel.
[26:48] How to get influential speakers to speak at your summit.
[30:05] How to leverage your summit to build your authority.
[34:23] Ways to generate revenue from a virtual event.

Ideas Worth Sharing:

If you have an audience and you have credibility, you can sell whatever you want to them. - @LiamAust Click To Tweet Anyone who has an email list, you should be asking them for referrals. - @LiamAust Click To Tweet It’s about finding out access to email lists that have your ideal prospects and seeing how you can get them involved in collaborating with you on this event—and making sure it’s a win-win for them as well. - @LiamAust Click To Tweet


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