It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy?

In this episode, I’m sharing how you can engage your customers with emotion and get them to see the true possibilities of how your product or service can transform their life. Listen in as I give you the questions to ask when determining the perceived value of what you sell, how you can get your message across without further overwhelming your potential customers, and how increasing perceived value also increases the trust factor.

In this episode, we cover topics such as:

  • How to cut through the clutter and reach your target customer.
  • How to engage your customer with emotion.
  • How to use stories of transformation to sell.
  • How to determine your perceived value.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[1:45] What value refers to.

[3:50] Show them what it feels like to be in the “after.”

[5:30] How a financial planner stood out from the crowd.

[11:00] Why it doesn’t have to be your transformation that sells others.

[13:05] How to get your message across without overwhelming your customer.

[15:40] The questions to ask yourself when determining your perceived value.

Ideas Worth Sharing:

[bctt tweet=”“You can make them visualize that transformation and get them to see that if they stick with you, that transformation will happen.” – @summerfelixmulder” username=”=”@summerfelixmulder”]

[bctt tweet=”“What they want is the feeling of transformation.” – @summerfelixmulder” username=”=”@summerfelixmulder”]

[bctt tweet=”“What can you do to get them to feel the ‘after’ even if they’re not there yet?” – @summerfelixmulder” username=”=”@summerfelixmulder”]


  • The 5-Day Lead Challenge

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