Aaron Zack of Revolving Mind Media joins me on the show today to share his journey and incredible insight on marketing. After getting into the field at a young age, Aaron separated himself from the pack and eventually started his own agency. He’s got some really valuable tips on how to build a marketing agency with a personal touch that delivers the kind of value that keeps clients coming back.
As many people are taking a pause to look around and have a chance to re-evaluate their situation, the question comes to mind about starting their own business or going out on their own. Listen in as Aaron discusses how he made the decision to make the jump to owning his own marketing agency and the difficulties he faced along the way. You’ll learn how his agency chooses the right clients, consistently delivers expert services, and more.
In this episode, we cover topics such as:
- What it means to work with the right clients.
- How to make sure you don’t lose your personal touch in business.
- The importance of creating valuable partnerships that grow into greater things.
- How you can pivot and take advantage of opportunities during the pandemic.
Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!
What you will hear:
[0:51] How Aaron got into the industry at such a young age.
[3:15] Why he started his own agency and how he built it.
[8:48] Who he works with and what he looks for when creating partnerships.
[13:23] The importance of taking your work to the next level and how to achieve that.
[16:04] The greatest challenges and opportunities that have come from the pandemic.
[18:59] Why Aaron’s agency decided not to have account managers.
Ideas Worth Sharing:“Anyone can post on social media, but how are we taking it to the next level? How are we being creative? How are we not duplicating what every other marketing agency in the country is doing?” - @AaronZack21 Click To Tweet “I realized early on that it wasn’t about the revenue, but that it was more about the client makeup.” - @AaronZack21 Click To Tweet “I was never a believer in account managers, so we hired an expert in PR, we hired the expert in SEO and SEM … and it is their full responsibility to nurture and guide the client in that specific field.” - @AaronZack21 Click To Tweet “We don’t just bring on any clients. We’re very strategic about who we take on and the client makeup.” – @AaronZack21 Click To Tweet
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