If your marketing isn’t working for you, what are you going to do to change it? I was inspired to cover getting leads in this episode because I hear from many of you about issues that crop up when it comes to marketing and getting solid leads. So today, I’m talking about identifying quality leads, as well as things you can do to bring in more.

Usually, when it comes to taking in new leads, it is a team effort. Listen in as I share how you can work with your team to create a better system to vet and nurture potential clients. From the sales department to the marketing department, there are so many things you can be doing to create and implement better lead acquisition strategies.

In this episode, we cover topics such as:

  • When to re-evaluate your marketing and messaging.
  • Defining a qualified vs. an unqualified lead.
  • What to do when you’re getting too many unqualified leads.
  • Things we can do that will bring in more clients.
  • Whose responsibility it is to find and attract new leads.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[1:04] The problem of lacking quality leads.

[2:20] Handling leads that aren’t ready to buy.

[5:26] When unqualified leads keep coming in.

[6:50] The importance of re-evaluating your messaging over time.

[9:11] What to do when salespeople are asking for more leads.

[12:15] What the salesperson can do to help the marketing department.

[13:28] Why and how you need to take action.

Ideas Worth Sharing:

“You can complain and complain, but unless you do something about it, it is not going to change.” - @summerfelixmulder Click To Tweet “Maybe {leads} need more nurturing or warming up. Just because they aren’t ready now, it doesn’t mean that they won’t be.” - @summerfelixmulder Click To Tweet “You have to constantly re-evaluate who your audience is and what they are thinking and needing at different times.” - @summerfelixmulder Click To Tweet

Resources:


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