Whether you like it or not, it’s happening.

As of 2014, global mobile users have surpassed desktop users. Which means that people are now more likely to interact with your brand on a mobile device.

The problem is, very few businesses know how to do mobile marketing right. On the one hand, it’s good old marketing that simply happens to be on mobile. On the other hand, there are several key differences that you need to keep in mind as an entrepreneur.

Today, we’re bringing in a very special guest who knows all there is to know about mobile and social media marketing. He would try to downplay his expertise, but he’s humble like that – don’t buy it for a second, he’s a true marketing Genius!

In this week’s episode of Get Genius podcast, Summer sits down to chat with Jamie Turner, the founder of “The 60-Second Marketer” and the Mobile X Festival, an unconference for businesses who want to harness the power of mobile for marketers.

Jamie is the co-author of “Go Mobile” and “How to Make Money with Social Media” (both are available on Amazon). He’s masterminded some amazing marketing campaigns for brands like Coca-Cola, Holiday Inn, Maid Brigade, and others.

Think of this conversation as a crash course on mobile and social media marketing – straight from someone who has done it all, and been responsible for bringing to life the biggest marketing campaigns imaginable.

We’re not saying you should take notes, but let’s be honest – it would be a great idea! We hope you enjoy today’s episode, and use the insights and takeaways from it to supercharge your own marketing efforts. Without further ado, let’s dive in!

Click here to view full transcript

Here’s what you will learn:

Introducing Jamie Turner [00:41]

How Jamie got started in marketing [04:00]

Sixty-Second Marketer [05:49]

Jamie’s favorite social media platform (and why) [06:37]

What a successful social media campaign looks like, and what it can do for your brand [09:00]

What to tackle first with digital marketing [14:25]

How to get started with digital marketing, even if you’re not a professional marketer [17:38]

The importance of planning for a strategic outcome [19:30]

Top 3 things brand need to keep in mind with their marketing [21:23]

How to use videos for conferences [27:25]

Mobile X Festival [28:53]

What does the future of social media look like? [31:15]

Resources from Jamie:

The 60-Second Marketer

Mobile X festival