Every night, there are two billion (that’s right, with a B) people around the world having trouble sleeping.
Entrepreneurs, celebrities, athletes, creatives, average Joes and Janes… all of them just trying to get some shuteye – and failing. It’s a global problem that is costing the world untold billions in medical costs, lost productivity, and missed opportunities.
If you’re one of those two billion, you will enjoy today’s episode of the Get Genius podcast – because it’s about to solve your sleep problem for good!
Even if you’re such a heavy sleeper that you would slumber through a thunderstorm at a heavy metal concert, you will still enjoy this week’s episode for its marketing insights and tips to make your naps and nights even more restful and comfy.
Today, we are sitting down with Rockwell Shah, the CEO of Pzizz – a unique app delivering sleep at the push of a button.
Pzizz’s iOS and Android apps have helped hundreds of thousands of people from around the world beat their insomnia and get the best sleep of their lives. NYT, WIRED, and Sports Illustrated have all written about the app. Even the Queen of England has been presented with it!
Harry Potter author J.K. Rowling – arguably more important than the Queen – tweeted this about Pzizz: “it’s the best thing I’ve used for sleep by a mile!”
Before Pzizz, Rockwell graduated in Economics from Cornell University and spent 10 years working his way up from the (e)mail room to being the President of a Los Angeles based medical software company 4PatientCare.
Unsurprisingly, this week’s interview is mostly dedicated to the science of good sleep. Even if you don’t suffer from insomnia, you’ll be surprised just how much better your sleep will get after you take Rockwell’s advice!
And for the really business-like and driven among you, this episode also contains valuable advice about growing an app, and understanding your users better than they understand themselves.
Here’s what you will learn:
[00:15] Introducing Rockwell
[05:43] The #1 reason people can’t sleep
[07:25] Creating dreamscapes
[09:35] Pzizz sleep app
[13:51] Before Pzizz
[21:57] Creating Pzizz
[33:56] Rockwell’s strategies for growing an app
[44:40] Getting to know your users