Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and wisdom in the area of marketing and web presence, Ray has some great insight on how to create or upgrade your website to create a modern and effective web presence that truly makes a difference.
Listen in as he shares the importance of the different elements you include in your webpage and marketing. You will learn what needs to be a priority on a site, as well as how to answer questions and truly solve issues for your customers and potential customers. Ray also shares valuable tips on getting started on your website, focusing on the right areas, developing a meaningful strategy, finding the right firm to work with, and much more.
In this episode, we cover topics such as:
- What you need on your website.
- Why your homepage is less important than you think.
- Understanding SEO and how you show up.
- What it costs to build a really good website.
- How to know if the web firm you work with is the right one.
Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!
What you will hear:
[3:20] How Ray got started in marketing and moved into the web arena.
[7:54] The importance of first impressions and what should be on your front page.
[11:27] Why your homepage isn’t the most important (and what is most important).
[17:03] How to execute on creating the right funnels or content for your page.
[19:24] How to vet out a web firm and find the right one to work with.
[25:51] How to ensure you show up in SEO.
Ideas Worth Sharing:“Look at your website and realize that it’s not about you. Those people who come to your website for the first time don’t give a crap how wonderful you are—they’re coming because they have a problem or an issue to solve.” -… Click To Tweet “That needs to be the first impression: to understand that you’re here for a reason and we’re here to help you solve or achieve that reason.” - @rvanhilst Click To Tweet “Don’t start at obvious then move to curated—do the reverse.” - @rvanhilst Click To Tweet
- Ray van Hilst: Website | LinkedIn | Twitter
- Yoko Co.
- Matt Cutts
- Marketers Drinking Beer Podcast
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