My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, “Why is my marketing not working?” you will find the answer to that question and so many more within this episode.
Whether you’re working with a company like Bixa or simply trying to work on your marketing alone, you will learn what you can be doing to get valuable market research done. Listen in as Sarah shares tips on what you are looking for in order to get started with market research, the kinds of people you might want to find, what questions you should be asking, and more.
In this episode, we cover topics such as:
- What market research is and what it is typically used for.
- Why market research is so important to all businesses.
- How to get started on doing market research for your business.
- The unexpected findings that come from market research.
Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!
What you will hear:
[3:50] How Sarah got into market research and what it’s all about.
[8:33] How she helps companies start their market research and find the right direction to go.
[13:22] How to motivate customers to give valuable feedback.
[18:50] How your customers and their buying habits have changed since the pandemic started.
[21:42] The important thing to realize when selling B2B.
[22:55] What to ask customers that will tell you a lot.
[27:00] What happens when marketing goes wrong and when to start market research.
Ideas Worth Sharing:“I love diving into the minds and hearts of customers to figure out what products they buy, how they buy, what they love, what they hate, and everything in between.” - @weisesarah Click To Tweet “Market research paints a clear picture for a company about who their customers are.” - @weisesarah Click To Tweet “By finding out more about your customer, you can create products and value proposition points reliably again and again.” - @weisesarah Click To Tweet “It’s really helpful and interesting to have open-ended conversations with your customers.” - @weisesarah Click To Tweet
- Sarah Weise: Website | LinkedIn | Twitter | Instagram
- Don’t Make Me Think by Steve Krug
- InstaBrain: The New Rules for Marketing to Generation Z by Sarah Weise
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