I really like having guests on the show who teach me something new and offer something to do that isn’t overwhelming—yet will make a significant change for businesses. Chris Dickey is one of those guests, and he joins me on the show today to share his insight into what we can do as business owners to improve our brand’s search engine visibility.
You may have heard of SEO and other things related to how you show up in search, but today you will learn not only how crucial this is, but also how to improve in this area. Listen in as Chris shares how his company works as the world’s first platform to manage brand visibility in search and gives great tips for dramatically increasing the traffic to your website and taking your visibility up a few levels.
In this episode, we cover topics such as:
- How important search is to the customer journey.
- Why we must manage, measure, and identify the footprint of our brands.
- What makes search engine visibility so crucial.
- How to pivot your brand awareness.
- Where to start improving your search engine visibility.
Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!
What you will hear:
[3:05] How Chris found his way into marketing and started Visably.
[10:40] What search engine visibility is and why it matters to your brand.
[16:15] Keywords and understanding search intent.
[20:39] PR, brand presence, and why it’s important.
[25:35] First steps to pivot your brand awareness strategy.
[29:40] The solutions that Visably provides and how to best utilize them.
[31:17] How to find the blind spots in your search.
Ideas Worth Sharing:
[bctt tweet=”“How do we continue to improve and connect meaningfully with customers and stakeholders using the digital landscape?” – @Chris_Dickey” username=”=”@summerfelixmulder”]
[bctt tweet=”“70% of people searching will find their answer and click on one of the first five links.” – @Chris_Dickey” username=”=”@summerfelixmulder”]
[bctt tweet=”“It’s important to match content with the intent of the question.” – @Chris_Dickey” username=”=”@summerfelixmulder”]
Resources:
- Chris Dickey: LinkedIn | Twitter
- Visably
- Purple Orange PR
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