There’s one trick to attracting customers that most businesses miss.

Actually, scratch that. It’s not a trick. It’s more of a philosophy. A way of looking at things. One method to rule them all.

And it’s only two words.

“Test everything.”

Website design, copy, funnel structure, traffic sources… Too much of digital marketing is based on “best practices,” and assumptions, and copying your competition.

To be clear: there’s nothing wrong with replicating someone else’s strategies and tactics. As long as you test if they work for your market and your offer, that is.

Because if you don’t, you could be ripping off the most successful campaigns in history – but your marketing will still struggle, and you’ll still be leaving money on the table.

“OK, smartypants,” you might say. “Testing is important. I get it. Where do I start – and how?”

That’s a great question. While there are thousands of things you could test – from new ways to generate traffic to email subject lines – we recommend that you start with one thing:

Your website’s conversion rates.

If you get more visitors to become subscribers and buyers, you will massively increase your revenue – no need to generate more traffic, or come up with new offers, or brainstorm entirely new marketing channels.

Of course, the art and science of conversion rate optimization is complicated and hard to master when you have to figure it out on your own. That’s why for today’s episode of Get Genius podcast we invited someone to help you out – someone who lives and breathes this subject!

We’re delighted to introduce you to this week’s guest on the show – Chris Dayley,

Chris is a digital marketing entrepreneur with a passion for helping businesses succeed online. After spending years driving traffic through SEO and PPC efforts, Chris turned his attention to the user experience of websites. He wanted to see if he could make all this traffic convert even better!

After running his first successful test, he fell in love and began focusing on helping businesses test their website experience. In 2014, he started his Conversion Optimization agency – Dayley Conversion. It was a full-service agency helping businesses to skyrocket their conversions with rigorous and sophisticated testing.

In 2016, Chris merged his company with Disruptive Advertising, where he currently works as VP of site testing and optimization. They offer full-service A/B testing solutions to clients including strategy, design, development and analytics.

We hope today’s episode doesn’t just entertain you, but give you practical action steps for improving your website conversion rates. And don’t forget to check out the show notes – you’ll find an awesome free guide to A/B testing in there, courtesy of Chris.

Enjoy!

Click here for the full transcription

Here’s what you will learn:

[00:15] Introducing Chris

[03:54] Chris’s journey into conversion rate optimization, and the struggles he’s witnessed

[08:29] Things that boost website conversion rates, according to Chris

[16:35] How to get started with CRO

[20:54] Run a lot of advertising campaigns? Here’s how to make your ads convert better

[26:40] The differences between mobile and desktop conversions

[32:14] How to get inside your customer’s head

[37:01] What it’s like to work with Disruptive Advertising

Resources from Chris:

Disruptive Advertising

Free Guide – if you want to get started with A/B testing, this free guide from Chris will help