There’s only one way to make people pay attention to your brand.

It’s not about having the best product or service available – though it helps.

It’s not about spending tons of money on advertising and marketing – even if that helps, too.

It’s not even about having superior distribution, and flawless customer service.

No, the only way to get people to take notice of what you do is to tell a good story. To connect with them on a deep level. To appeal to their truest selves. To tug at their heartstrings.

Whether you plan weddings or sell laundry detergent, you have to be a competent storyteller to stand out from the crowd and get your customer. Otherwise attracting business will always be an uphill battle.

And the best way to improve is to study the masters from other fields: fiction writers, brilliant interviewers, journalists, even poets. That’s why, today, we’ll talk to one of the most successful poets in the US and try to tease out his secrets!

For this week’s episode of Get Genius podcast, we invited Adam Schmalholz, also known as IN-Q, to share the insights about his craft with our listeners.

By all accounts, Adam is a fascinating artist, and a force of nature. His journey into poetry started at 13 years old, with a burning love for Hip-Hop. At 19, he would perform his raps at Da Poetry Lounge in LA, realizing soon after that poetry was his true calling.

Unfortunately, the thing about poets is – making money with their craft is hard. So Adam focused his lyrical mastery on songwriting, crafting songs for performers like Selena Gomez and Miley Cyrus. This work has earned him multiple awards, and the albums he worked on went platinum many times over.

Adam became the first poet to perform at Cirque du Soleil, a National Poetry Slam champion, and the star of the largest one-man poetry show in LA. His work resonates with untold millions of people, and today we’re going to dig into how he does it – and how you can apply his insights to your business and life.

So, without further ado, enjoy this conversation with Adam Schmalholz, also known as IN-Q!

Here’s what you will learn:

[00:15] Introducing Adam

[06:30] How to turn heartache into something good

[10:17] The writing process behind Adam’s multiple-platinum, award-winning career

[15:15] How to tell your story in a way that makes people take notice

[21:05] Adam’s rituals that keep him rested and productive

[30:18] The importance of a team

[36:08] In-Q

Here’s a link to the transcription

Resources from Adam:

IN-Q website