by Summer Felix | Feb 8, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Have you ever looked at a product or service and thought, “Who would even buy this?” And then, maybe months or even years later, you would buy this and wonder, “How did I ever manage without it?” Or maybe you’ve noticed it with others? An acquaintance – who...
by Summer Felix | Oct 26, 2016 | Business Brilliance
When it comes to relationship marketing, there are only three rules that matter: Be relevant. Your customers’ attention is a scarce resource, so don’t squander it by wasting their time – and yours. Be engaging. Communicate with your customers using whatever...
by Summer Felix | Oct 12, 2016 | Awesome Animation Videos, Business Brilliance
Here’s a quick riddle for you… Which 2 things do most companies treat as separate… even though they really shouldn’t? The answer is: Customer service Sales and Marketing Think about it: marketing is 100% about the relationships you have with your...
by Summer Felix | Sep 14, 2016 | Content Marketing
Does this ever happen to you? You’re in a store, browsing idly through the items available… and then this happens. You see something you would love to get. It could be anything: A cool gadget that would help you work, play, or travel much more conveniently than...
by Summer Felix | Jul 20, 2016 | Business Brilliance
When it comes to offer creation, most entrepreneurs are split between two very vocal schools of thought: What we like to call the “Tesla / Apple approach” – where you design something the way you want it, and customers fall in love with it… or not. And then...