by Summer Felix | Aug 22, 2014 | Content Marketing
Every time you write about your business, an invisible fight takes place. In fact it happens any time you do any sort of communicating about your business; whether you’re shooting a commercial, making a pitch, or even just telling someone what you do at...
by Summer Felix | Aug 16, 2014 | Content Marketing
Have you ever created what seemed like a very convincing piece of content…chock full of emotion, urgency, scarcity, authority, and as many other psychological triggers as you could cram in there… Yet somehow you ended up shaking your head at the...