5 Videos to Drive Your Customers Through the Buying Cycle

The Draw Shop | The Buying Cycle

If you’ve been in sales or marketing for any length of time, you’ll be familiar the term, “buying cycle.” It’s the journey customers embark on as they go from… AWARENESS – when a customer first becomes aware of your product. CONSIDERATION – when a customer starts evaluating your product as […]

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Super Success Stories | Mimic Technologies

How Did This Company Used Whiteboard Animation to Boost Revenues by $250,000 – $300,000? Mimic Technologies knew their website was costing them business. Without a clear and engaging description of the main problem they solve for visitors, the site wasn’t doing a great job of conveying the value they offer.  […]

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The Script | 150 Words That Will Change Your Marketing

When it comes to writing the script for your marketing video, less is more. If you’re creating a typical 60-second video, aim for a script that’s no more than 120-150 words in length.  More than that and you’ll overload your viewers with too much information and they won’t be able […]

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What’s In a Name? | Six Tips For Writing Video Titles That Go Viral

Six Tips for Writing a Video Title That Goes Viral

Animated Training Videos Your whiteboard animation video is amazing. It tells the story of your product or service exactly as it’s supposed to. Yet as time has passed, you haven’t seen the shares on social media you expected. The question arises, why isn’t your video marketing campaign generating the results […]

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Explainer Videos 101: What They Are & Why You Need One

Explainer videos are short, engaging videos that explain your product or service and get people excited about what you offer. They are designed to grab attention, describe your product or service in a compelling way, and inspire people to make a move, like dig deeper into your site to learn […]

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The Pre-Game Plan: Ensuring Marketing Video Success Before You Start

If you’re going to invest in creating an animated whiteboard video for your business, you’ll want to do everything you can to make sure it generates the amazing results you’re wanting. Here are three key suggestions for having a super effective animated marketing video. 1. Grow an email list In […]

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Erik and Summer Exposed: Inside the Creative Genius of The Draw Shop

The Draw Shop Kick Butt Whiteboard Animation Videos

Welcome to a fun monthly series where you will get to know our two favorite, loveable, un-artistic artists, Erik Kerr & Summer Felix, founders of The Draw Shop. “But wait,” you cry, “can they even draw?” Let’s just say, Erik Kerr & Summer Felix are innovative artists of the networking, […]

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