I’ve done episodes before covering this topic, but not like this! A big goal that we had this year was to not only grow our email list even further, but to keep it engaged and filled with people who truly want the value we have to offer.

No matter what size your business is, or whether you’re a solopreneur or lead a team of 500, an engaged email list should be a non-negotiable. Your email list is where you can really communicate with your ideal customers and connect with those people who are interested in what you have to offer. Listen in as I share what metrics you should be looking at to determine how engaged your audience is, how to increase your open rate and get people excited to read your content, and why you may want to incorporate emojis in your subject lines. You’ll learn simple, yet powerful, ways to get more engagement with your email list and get my pro tips for staying consistent and valuable with your content.

In this episode, we cover topics such as:

  • Why your email list should be a focus of your business.
  • What a good open rate typically is.
  • Why you need to match an amazing subject line with amazing content.
  • How to stay consistent with your content.
  • Tips to curate great content and stay consistent.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[2:00] Why you own your email list, but you don’t own your social media followers.

[3:45] What you should be doing first.

[5:10] Where should you be with your email list?

[6:50] How to increase your open rates.

[8:00] What makes a good subject line.

[14:00] Why a powerful intro to your email is important.

[18:15] Why consistency is key.

[19:50] Pro tips for staying consistent and growing.

[26:30] How to curate great ideas for your email content.

Ideas Worth Sharing:

“The game of business will always be to understand what is working and what is not, and then being able to shift.” - @summerfelixmulder Click To Tweet

“Never just ‘set it and forget it.’” - @summerfelixmulder Click To Tweet

“You want that subject line to get them hooked immediately.” - @summerfelixmulder Click To Tweet

“The goal is to have engaged people on your list.” - @summerfelixmulder Click To Tweet


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